MTG: VIASAT LAUNCHES SUBSCRIPTION ONLINE VIDEO ON DEMAND SERVICE

MTG: VIASAT LAUNCHES SUBSCRIPTION ONLINE VIDEO ON DEMAND SERVICE

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that Viasat Broadcasting will
launch a subscription ‘video-on-demand' service on its Viasat OnDemand internet
portal in Sweden, Denmark and Norway on 2 February. The subscription service
will make an unrivalled range of pay-TV content available over the internet,
including live sports events, hundreds of episodes of hit TV series, and access
to 200 feature films at any given time. 

The content, which comes from major US studios, leading TV channels and premium
sports rights holders, is being made available to subscribers in a variety of
thematic packages, ranging in price from SEK 49 per month to SEK 199 per month
for the Total package. The Entertainment package offers around-the-clock,
on-demand access to great drama, comedy and sci-fi TV series such as Two and a
Half Men, Friends, ER, Supernatural and Smallville, whilst the Documentary
package carries award-winning documentaries from leading film makers. The Sports
package includes live coverage of UEFA Champions League football, ATP and Davis
Cup tennis, the NHL and HockeyAllsvenskan ice hockey leagues, and motor racing's
Formula One World Championship and NASCAR Sprint Cup Series. The Movie package
features current worldwide blockbusters such as Hancock, You Don't Mess with the
Zohan and The Kite Runner, as well as modern classics such as Harry Potter and
the Chamber of Secrets, Ocean's Eleven and Kill Bill. The Total package provides
unlimited access to all of the genre packages, as well as full parental control
functions for the protection of younger viewers.   

The new subscription service will further consolidate ViasatOnDemand's position
as the leading provider of online TV content in Scandinavia. The platform also
includes the catch-up TV services for Viasat's own free-TV channels and leading
third party free-TV channels, and already enables viewers to pay-per-event for a
wide range of high profile live and recorded sports events, or pay-per-day for
access to an extensive list of current and library movie titles. 

Hans-Holger Albrecht, President & CEO of MTG, commented: “This subscription
service is the latest step in the ongoing development of our market leading
online content offering. It is in line with our commitment to make free and
paid-for entertainment available to viewers on a flexible ‘anytime, anywhere'
basis on multiple distribution platforms. As on other platforms, we have
structured our online and on-demand TV offering into thematic packages in order
to provide subscribers with even greater choice about what they watch.”

***

For further information, please visit www.mtg.se or contact:

Hans Holger Albrecht, Chief Executive Officer
Tel:       		+46 (0) 8 562 000 50
 
Investor & Analyst Enquiries:
Matthew Hooper/ Oscar Hyleen
Tel: +44 (0) 7768 440 414 / +46 (0) 707 620 024
Email:   		investor.relations@mtg.se 
                                                                                
   
Media Enquiries:
Bert Willborg		
Tel: +44 (0) 791 2280 850
Email:   		bert.willborg@mtg.se   	


Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-TV and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates free-TV channels in the Czech
Republic, Hungary, Slovenia Bulgaria, Macedonia and Ghana. MTG's TV assets are
broadcast in a total of 30 countries and have 125 million viewers. MTG is also
the major shareholder in Russia's largest independent television broadcaster
(CTC Media - Nasdaq: CTCM), and the number one commercial radio operator in the
Nordic and Baltic regions.

Modern Times Group MTG AB Class A and B shares are listed on Nasdaq OMX
Stockholm's Large Cap market (‘MTGA' and ‘MTGB').

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08.00 CET on 8
February 2009.