TradeDoubler Closes Japan Office as Final Stage of IMW Group Integration

Legacy Asset from 2007 Acquisition Non-Strategic to TradeDoubler's Growth
Strategy

London, 8 February 2010 - TradeDoubler, the number one pan-European digital
marketing company, today announced it will be closing its operation in Japan as
part of the final stage of its long term integration of the IMW Group. The
Japanese operation was a legacy asset of the acquisition back in July 2007, and
is solely focused on selling keyword bid management technology - a non-strategic
product for TradeDoubler.  The closing of Japanese operation has a
non-significant impact on TradeDoubler's total revenues.

The Japan office will close on 30 June 2010. Until this date, TradeDoubler will
honour all remaining fixed term contracts with its local clients, but will not
be renewing existing contracts or accepting new ones.

"Our corporate strategy is focused on growing our successful online channels and
expanding our market penetration on a pan-European basis," said Björn Lindberg,
COO for TradeDoubler. "We focus our offering in the areas of Affiliate
Marketing, Ad Networks, SEM and SEO. The Japanese keyword bid management
business was a tactical, non-strategic part of the IMW Group acquisition. The
Japanese affiliate and ad networks markets are highly saturated. In addition,
the extensive IT and infrastructure investments associated with a launch of our
products are non-justifiable. Therefore, we are investing our sales and
marketing activities in European countries which represent the greatest
potential for new market growth and profitability. During 2010 TradeDoubler is
preparing to enter new markets within Europe."

In 2009, TradeDoubler rebranded The Search Works in the UK and France to TD
Search, bringing it in line with the rest of TradeDoubler's TD Search businesses
across Europe, as part of the integration of the IMW Group. With its extensive
reach in 18 countries across Europe, TradeDoubler delivers 32 billion
impressions per month, reaching 154 million unique users and generating 10
million leads every month.  The Group offers unrivalled access to more than 76%
of the European online audience through its publisher networks, which comprise
more than 128,000 active website publishers and in excess of 1,700 advertisers.


About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of
performance-based marketing solutions. TradeDoubler's products and services
provide companies with the tools and expertise to drive results online whether
they are looking to generate sales, leads or traffic or drive brand awareness.
Headquartered in Stockholm, Sweden, the company boasts a unique global reach
spanning 18 countries in Europe. With a breadth of expertise across multiple
industry sectors and a network of more than 128,000 website publishers,
TradeDoubler helps deliver results for over 1,700 advertisers including a mix of
local and international companies such as Apple Store, Dell, TeliaSonera and
Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit
www.tradedoubler.com for further information.
For further information, please contact:

Örjan Frid, President and CEO, tel.+46-8-405 08 00, orjan.frid@tradedoubler.com
<mailto:orjan.frid@tradedoubler.com>





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