Source: NVIDIA Corporation
February 09, 2010 09:01 ET
PC Industry Applauds Newly Introduced NVIDIA Optimus Technology for Notebook Computers
NVIDIA Optimus Delivers Great Performance, Great Battery Life, and Simply Works
SANTA CLARA, CA--(Marketwire - February 9, 2010) - The computer industry came out in mass
support for the new NVIDIA® Optimus™ technology announced today.
NVIDIA® Optimus™ is a breakthrough technology for notebook PCs that
chooses the best graphics processor for running a given application and
automatically routes the workload to either an NVIDIA discrete GPU or Intel
integrated graphics -- delivering great battery life and great performance
when you need it.
Facts:
Just as a Hybrid car chooses the most appropriate engine between the
gas-powered and electric engine on-the-fly, NVIDIA Optimus does the same
thing for graphics processors in notebook computers.
For the notebook user, NVIDIA Optimus Technology is automatic,
seamless, and instantaneous.
Notebooks equipped with Optimus Technology can last up to 2 times(1)
longer on a battery charge than notebooks with standard discrete graphics
without Optimus technology.
NVIDIA Optimus technology is available only on notebooks with NVIDIA
GPUs.
Notebooks with NVIDIA Optimus technology will be available shortly,
starting with the Asus UL50Vf, N61Jv, N71Jv, N82Jv, and U30Jc notebooks
Quotes:
"NVIDIA Optimus is a game changer for the notebook PC industry. It
intelligently and seamlessly manages graphics performance while extending
battery life to provide the best notebook PC experience."
- Dr. Jon Peddie, President of Jon Peddie Research, a pioneer of the
graphics industry and a leading analyst
"NVIDIA Optimus is designed to work in ways consumers expect hardware and
software to work together, it's simple and seamless. We worked closely with
NVIDIA to enable Adobe Flash Player 10.1 to take advantage of GPU
acceleration whenever possible. As a result, consumers get the benefit of
maximum battery life and the best multimedia experience when browsing the
web."
- David Wadhwani, general manager & vice president, Platform Business Unit,
Adobe, which is redefining business, entertainment and personal
communications by setting new standards for producing and delivering
content
"Optimus is switchable graphics done right. No toggles, no reboots, no
thinking. Finally, there is an optimized notebook solution that
painlessly gives notebook users both the performance they want and the
battery life they need."
- Rob Enderle, President and Principal Analyst of the Enderle Group, one of
the most influential technology pundits in the world
"Cyberlink is moving more and more video processing to the graphics
processor, reducing CPU utilization and completing tasks faster so that the
system returns to a low power state sooner. NVIDIA Optimus technology
optimizes your overall notebook battery life while maintaining the
outstanding graphics performance you expect, whether you're watching an HD
movie with PowerDVD, editing videos with PowerDirector, or simply surfing
the web."
- Alice Chang, CEO of Cyberlink, a world leader in the field of digital
entertainment and multimedia solutions
"Switchable graphics is a great idea in theory, but in practice people
rarely switch between integrated and discrete GPUs. The process is just
too cumbersome and confusing. Some buyers wonder why their performance is
so poor when they think the discrete GPU is active, but, unknown to them,
it isn't. Optimus fixes what is broken with switchable graphics."
- Roger Kay, president of Endpoint Technologies Associates, one of the
computer industry's best-known market intelligence analysts
"We are pleased that NVIDIA continues to innovate for Windows 7 users,"
said Mike Angiulo, general manager of Windows planning and PC ecosystem at
Microsoft Corp."With Optimus, NVIDIA is balancing the performance needed
for graphics intensive applications and the battery life advantages of
integrated graphics, with minimum effort from the user."
- Mike Angiulo, general manager of Windows planning and PC ecosystem at
Microsoft Corp, the worldwide leader in software, services and solutions
"NVIDIA Optimus technology is raising the bar on notebook gaming. This new
technology beautifully bridges the gap that has always existed between the
performance a gamer wants for playing Borderlands or Brothers in Arms and
the battery life that has always been missing from a gaming capable laptop.
Gearbox Software is excited for this latest innovation."
- Sean Cavanaugh, lead graphics programmer for Gearbox Software, an
award-winning independent developer of interactive entertainment
"We are all hands-on-deck to bring this innovative new technology into the
consumer market. NVIDIA Optimus is a unique approach that solves the
problem of users having to choose between systems and graphics performance
versus extended battery life. ASUS' powerful multimedia N series and the
thin and light UL series notebooks will adopt this new technology, and in
doing so provide our users with powerful multimedia enjoyment at home or
on-the-go."
- P.C. Wang, Corporate Vice President & General Manager, Notebook Business
Unit System Business Group of ASUS
Useful Links / Videos:
[NVIDIA Optimus
overview video ]
[Blog post by one of the inventers of NVIDIA Optimus
technology ]
[News Release
for NVIDIA Optimus technology ]
[NVIDIA
Optimus information on NVIDIA.com ]
[News Release for the first NVIDIA Optimus-enable notebooks, the Asus
UL50Vf and Asus N series ]
Tags / Keywords:
Notebook computers, laptop computers, battery life, NVIDIA, GeForce, ION,
GPU, CUDA, parallel computing, mobile graphics solutions, netbooks,
switchable graphics, Hybrid graphics
About NVIDIA
NVIDIA (NASDAQ : NVDA ) awakened the world to the power of computer graphics
when it invented the graphics processing unit (GPU) in 1999. Since then, it
has consistently set new standards in visual computing with breathtaking,
interactive graphics available on devices ranging from portable media
players to notebooks to workstations. NVIDIA's expertise in programmable
GPUs has led to breakthroughs in parallel processing which make
supercomputing inexpensive and widely accessible. Fortune magazine has
ranked NVIDIA #1 in innovation in the semiconductor industry for two years
in a row. For more information, see www.nvidia.com .
Certain statements in this press release including, but not limited to,
statements as to: the benefits, features, impact and capabilities of NVIDIA
Optimus technology, are forward-looking statements that are subject to
risks and uncertainties that could cause results to be materially different
than expectations. Important factors that could cause actual results to
differ materially include: development of more efficient or faster
technology; design, manufacturing or software defects; the impact of
technological development and competition; changes in consumer preferences
and demands; customer adoption of different standards or our competitor's
products; changes in industry standards and interfaces; unexpected loss of
performance of our products or technologies when integrated into systems as
well as other factors detailed from time to time in the reports NVIDIA
files with the Securities and Exchange Commission including its Form 10-Q
for the fiscal period ended October 25, 2009. Copies of reports filed with
the SEC are posted on NVIDIA's website and are available from NVIDIA
without charge. These forward-looking statements are not guarantees of
future performance and speak only as of the date hereof, and, except as
required by law, NVIDIA disclaims any obligation to update these
forward-looking statements to reflect future events or circumstances
© 2010 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo,
and Optimus are trademarks and/or registered trademarks of NVIDIA
Corporation in the U.S. and other countries. Other company and product
names may be trademarks of the respective companies with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.
(1) R840 is approximately 8 watts at idle + FB is approximately 9.6 watts
at idle, for a total of 17.6 watts. Optimus CULV+GT215 , is a total 8
watts at idle, as GT215 is electrically off. 8 watts compared to 17.6 watts
is more than 2x power savings.
Contact Information: For further information, contact:
Brian Burke
NVIDIA Corporation
(512) 401-4385
bburke@nvidia.com