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GetWellNetwork Appoints Tony Cook as Vice President of Marketing
GetWellNetwork Bolsters Executive Team to Communicate Patient-Centered Solutions as Key to Patient Outcomes and Performance Improvements
| Source: GetWellNetwork
BETHESDA, MD--(Marketwire - February 9, 2010) - GetWellNetwork, Inc., the leader in
interactive patient care solutions, today announced that Tony Cook, a
veteran high-tech marketing executive, has joined the company to lead
marketing efforts that will help hospitals leverage GetWellNetwork's
solutions to achieve important health care priorities such as patient
satisfaction and engagement.
"In today's economic climate, hospitals need flexible solutions that will
help them provide superior patient care -- both clinically and
administratively -- which is why we are thrilled to have Tony on board to
communicate the value of our patient care solutions," said Michele Perry,
COO, GetWellNetwork, Inc. "Our hospital clients regularly raise their
HCAHPS scores and are well positioned to respond to the proposed meaningful
use guidelines in the outcomes category of patient and family engagement."
"GetWellNetwork's mission of helping hospitals serve their patients better
and elevating the role of patients in health care is exactly the right
approach in improving health outcomes," said Tony Cook, vice president of
marketing, GetWellNetwork, Inc. "GetWellNetwork has an unbeatable record of
helping hospitals improve their patient engagement initiatives. It's an
exciting time for me to return to health care technology and to join this
fast growing company."
Mr. Cook was most recently the vice president of Americas Marketing at
Tandberg where he was responsible for driving brand awareness and demand
for sales and channel partners. He helped drive sales through innovative
marketing programs resulting in 20% revenue growth for the Americas
division during his tenure. Mr. Cook also held executive marketing
positions at Unisys Federal, Digital Paper, Metavante and Quadramed. While
at Software AG he played a key role in the company's IPO on the NYSE.
Mr. Cook holds a B.S. in Marketing from The Ohio State University.
About GetWellNetwork
GetWellNetwork, Inc. uses the bedside TV to entertain, educate and empower
hospital patients and caregivers to be more actively engaged in their care.
This patient-centered approach improves both satisfaction and outcomes for
patients and hospitals. GetWellNetwork is the leader in interactive
patient care solutions and exclusively endorsed by the American Hospital
Association. More information about GetWellNetwork can be found at
www.GetWellNetwork.com.