CAMBRIDGE, MA--(Marketwire - February 10, 2010) - GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that a Moviola class geared toward Avid users will feature instruction on how to achieve high-quality visual effects with GenArts Sapphire™. The class, the first of four scheduled this year, will take place in Hollywood on February 18 and 19.

This class will walk the Avid editor through the process of creating, customizing and finishing projects on Media Composer, Symphony or Newscutter. Students will become familiar with many of the award-winning Sapphire plug-ins, and explore the common parameters associated with each. This class also covers advanced keyframing, nesting and adding effects onto multiple tracks, and how to work with masks.

A must-have tool in the arsenal of the world's best artists and editors, GenArts Sapphire equips digital artists with a collection of more than 200 state-of-the-art image processing and synthesis effects such as glows, glints, lightning, FilmEffect, warps and textures. Available for a range of host platforms, including Avid, the Sapphire suite of plug-ins has been used to create stunning visual effects in a wide range of commercials, television shows and films, including Golden Globe winner "Avatar."

What:   GenArts Sapphire Plug-In Effects for Avid
        Course Number MC260

When:   February 18-19, 2010
        9 a.m.-6 p.m.

Where:  Moviola
        1135 N. Mansfield Ave.
        Hollywood, CA

To register for the class, please visit For additional information on GenArts events, please visit

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About GenArts

GenArts, Inc. is the premier provider of specialized digital visual effects for the film, broadcast and video industries. The GenArts Sapphire™, Monsters™ and Raptors™ portfolio equips digital artists with a collection of state-of-the-art image processing and synthesis effects such as glows, light rays, lens flares, lightning, film damage, fire and fluid effects. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO.

In November 2009 GenArts acquired wondertouch, an award-winning software developer specializing in particle effects. Their flagship product, particleIllusion™, is considered one of the most popular solutions for particle effects creation, enabling artists to create natural effects such as smoke, fire, sparkles, fireworks and countless abstract effects. GenArts was founded in 1996 in Cambridge, Mass.

Contact Information: For additional information, please contact: Nicole Panas GenArts, Inc. T: 617-492-2888 E: Ashley Wilkinson BOCA Communications T: 415-738-7718, ext. 4 E: