Companies With Successful Digital Signage Strategies Also Increased Brand Awareness by 15%, Compared to Average Companies That Only Increased Brand Awareness by 4%
-- Top performing companies are 73% more likely than average companies to employ a content management system to drive content to their digital signage system. Such companies were also twice as likely as their average counterparts to employ performance reporting tools to track the effectiveness of their signage efforts. -- Top performing companies are 28% more likely than average companies to devote resources to content creation for digital signage. However, top performers are 39% more likely than the average to devote organizational resources to managing this content after it has been created. The ability to manage content is a true differentiator among digital signage initiatives."Success with digital signage comes down to people, process, and technology," says David Hatch, Senior Vice President of Research and co-author of the study. "Best results occur when the right people are dedicated to the task and are supported by management. Furthermore, the ability to track customer behavior must become part of the overall marketing process. Companies cannot ignore the growing range of technological solutions that include hardware, software, and mobility." Visit Research.Aberdeen.com for a complimentary copy of this research report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=5389 About Aberdeen Group, a Harte-Hanks Company Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748. For more information on this report, please contact email@example.com.
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