BOSTON, MA--(Marketwire - February 11, 2010) - In the just-published research report from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), organizations cited shifting demographics and rapidly evolving business requirements as key factors driving the adoption of workforce planning. The study, Strategic Workforce Planning: Winning Scenarios for Uncertain Times, also found that 64% of organizations expect organizational efforts in workforce planning to increase in 2010.

"Organizations are still wary after the ups and downs of the last few quarters, and are looking to new strategies to help them get a handle on their workforce needs moving ahead," said Mollie Lombardi, Research Analyst, Human Capital Management, Aberdeen. "This research showcases how organizations that are taking a longer-term view of their talent needs, and are taking a collaborative approach to aligning their workforce plans to business priorities are seeing the greatest impact on business performance." The report also finds that more than twice as many of the top-performing companies are making workforce planning a top executive priority, with 28% of Best-in-Class organizations holding the CEO or Board of Directors primarily accountable for workforce planning, versus 13% of all organizations.

A complimentary copy of the full report is made available due in part by the following underwriters: Infor, and SAP. To obtain a complimentary copy of the report, visit:

Visit for additional access to complimentary Human Capital Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897