BOSTON, MA--(Marketwire - February 11, 2010) - Aberdeen
Group, a Harte-Hanks Company (NYSE: HHS), today announced a new market
research study which reveals that the top performers in securing and
managing mobile endpoint devices (such as smart phones and USB drives) are
able to support 30% higher scale, at 30% lower cost per endpoint per year,
while simultaneously driving year-over-year improvements in security and
compliance. As described in the report Going Mobile: Securing and Managing Smart Phones, USB
Drives and Other Mobile Endpoint Devices, the intimate relationship
between enterprise end-users and their smart phones has grown so powerful
that those who would attempt to take these freedoms away will have to take
them forcibly "from our cold, dead hands."
Predictably, the consumer-driven diversity and quick-turn replacement
cycles of mobile endpoint devices in the enterprise comes with an
associated cost. And yet it may come as a surprise to many that the total
cost of a smart phone over its replacement cycle -- when normalized on the
basis of total cost per user per year -- was nearly 50% higher in
comparison to that of traditional PCs, laptops and notebooks. Even when
considering that enterprise end-users themselves are shouldering a healthy
portion (on average, about 25%) of the total cost of their smart phones --
a burden they are willing to bear as part of the "consumerization" of
mobile endpoint devices and the trend towards even faster replacement --
enterprises are still paying nearly 10% more per user per year for smart
phones than for laptops and notebooks. For the sake of enabling greater
end-user convenience and productivity, enterprises have literally doubled
down on the total cost per user per year of providing computing platforms,
network connectivity, applications and data -- at least for the growing
population of end-users who are approved for both traditional endpoint
systems and mobile endpoint devices.
"The blended personal / professional use of mobile endpoints is not just a
perk for the senior executives; it has become the new normal for enterprise
end-user. The typical enterprise is already teeming with smart phones, USB
drives, and other mobile endpoint devices that are accessing corporate
email, applications and data," noted Derek E. Brink, vice president and
research fellow for IT Security, Aberdeen Group. "But looking the other
way, as end-users attempt to self-manage an array of unsupported devices,
exposes the organization to an under-recognized set of risks. Leading
companies are more liberal than their counterparts in their formal support
for mobile endpoint devices, and in doing so they are enabling the
objectives of end-user convenience and productivity while sustaining the
organization's requirements for security, compliance, and cost-effective
management."
A complimentary copy of the Going Mobile: Securing and Managing Smart Phones,
USB Drives and Other Mobile Endpoint Devices report is available at
http://www.aberdeen.com/link/sponsor.asp?cid=6192
To view complimentary 30-minute webcasts highlighting findings from this
and other Aberdeen IT Security research, visit
http://www.brighttalk.com/channels/1209/view.
For additional access to complimentary Information Technology research, visit
research.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to
learn more about Harte-Hanks,
call (800) 456-9748.
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