DANVILLE, CA--(Marketwire - February 17, 2010) - MarketRiders, an online investment services company, offers a free investment educational webinar for do-it-yourself investors, featuring Patrick Geddes, titled, "Warning: Your Brain May Be Hazardous To Your Wealth!" on Wednesday, March 3 at 5PM Pacific. The webinar will discuss how even the best investment strategy, based on rigorous planning and research, can be trumped by unconscious impulses and mood swings.

Geddes, CIO of Aperio Group, an asset manager with over $8 billion under management will explain how many of us have biases that drive us to act in ways that are ultimately harmful to our wealth. Prior to joining Aperio Group, Patrick was the CFO of Morningstar, Inc.

The free webinar offers insights from the new field of behavioral finance research, which demonstrates that people often display overconfidence in their abilities, gauging time inaccurately and not wanting to acknowledge mistakes. Plus, the webinar will point out how even financial professionals have personal biases which can trap them into making unconscious choices that may help their own wealth over that of their clients'.

Geddes, will provide practical advice on how to make good investment decisions and avoid the worst dangers that are lurking in your brain or those of your financial advisors.

In order to have time for questions and answers, space for the webinar is limited to 200 attendees, so reserve your spot by visiting https://www2.gotomeeting.com/register/328119530.

MarketRiders, Inc. is pioneering a new do-it-yourself investing movement. Through its easy-to-use online portfolio manager, MarketRiders leverages technology to allow anyone to invest using asset allocation strategies previously only available to elite investors and large endowments. In 2 hours a year, anyone can now build and manage their own diversified ETF portfolio, lower their risk, and save on the onerous investment fees which typically siphon away 33% of a portfolio over 15 years. MarketRiders software watches the portfolio 24x7 and tells investors when it's time to rebalance. For more information, visit www.marketriders.com.

Contact Information: CONTACT: Erica Zeidenberg Hot Tomato Marketing 925-631-0553