My.Suit and www.mysuitny.com -- the New Way to Buy a Suit -- Open Flagship Store on Men's Row Along New York's Madison Avenue
Blended Retail/E-Commerce Business Model Offers Expert Made-to-Measure Fit, In-Store and Online, to Create a Perfect Suit in Two Weeks
NEW YORK , NY--(Marketwire - February 17, 2010) - My.Suit and www.mysuitny.com have opened the
doors on a new way to buy a men's suit, incorporating tailored,
made-to-measure precision and a person's individual sense of style,
offering a new experience to a broader range of consumers. Through
My.Suit, any man can be measured by a fitter at any of three New York-area
My.Suit retail locations, have his measurements stored in a database, and
then use My.Suit's Web site or in-store kiosks to create his own suit --
which is then ordered, manufactured and delivered in two weeks' time to his
closet, all for a price starting at $495.
My.Suit has consultants ready to help a guy (or his shopping partner)
through every step of the measure-design-and-buy process, and the Web site
does the same. "Made-to-measure suits and individual style have been
married, precisely, and are now available to most anyone," said James
Hancock, vice president, sales, My.Suit. "Through My.Suit and
www.mysuitny.com, any man who wears a suit can now afford a perfect fit.
With each customer, we create a suit that reflects both traditional
tailoring benchmarks and true individual style -- to assure a man he'll
look and feel absolutely on point."
To kick off the opening of My.Suit's flagship store at 360 Madison Avenue
(along Men's Row on Madison, between 45th and 46th), My.Suit will host an
opening party on Thursday, February 25, from 6-8 p.m. EST. The party will
feature global industrial designer (and My.Suit customer) Karim Rashid also
known as "DJ KREEMY." The public may RSVP at: email@example.com.
My.Suit Opens on 360 Madison Avenue -- Party on February 25, 2010
The 3,000-square-foot flagship store at 360 Madison Avenue is designed by
architect and interior designer Ji Kim of UnSPACE, New York City. The
www.mysuitny.com Web site is maintained by UMarketing/New York, an
integrated marketing communications agency.
"Each My.Suit is made by one of the world's largest privately held
manufacturers of men's suits," Hancock said. "When you bring together the
personal tastes of the customer with all parts of the supply chain -- the
storefront, the fitter and style consultant, the textiles, the factory, the
service, and the know-how behind men's suits, a great garment is created at
a great value. In 2010, it's the new way to buy a suit and the best way to
buy made-to-measure. We hope My.Suit becomes a New York-must, both for
local guys and men visiting the city, for everything from suits to formal
wear. Once a man is measured, we have all we need, so he can do his
My.Suit shopping while in our store or back at home online, wherever in the
world he may be."
My.Suit's flagship store joins two other My.Suit locations (33rd and
Broadway, Herald Square, Manhattan, and The Westchester Mall, White
Plains), which opened in 2008 and 2009, respectively.
Links in this Release:
My.Suit Appointment Scheduler & E-Commerce Site: http://www.mysuitny.com
The My.Suit Shopping Experience:
Current My.Suit Television Commercial:
My.Suit on Social Media:
Contact Information: Media Contacts for My.Suit:
PR @ UMarketing
866.482.0288, ext. 180