SUNNYVALE, CA--(Marketwire - February 17, 2010) -  eSilicon, a pioneering semiconductor value chain producer (VCP), today announced the appointment of Ajay Lalwani as vice president, strategic sourcing, a new and key position at the company. In this role, Lalwani is responsible for expanding eSilicon's capabilities in strategic sourcing across eSilicon's entire global semiconductor supply chain. Additionally, Lalwani will develop and manage strategic alliances with key IP, EDA, photomask, wafer, assembly and test suppliers to benefit the company's rapidly expanding customer base.

With over 22 years of experience in the industry, Lalwani has gained extensive insights into how business strategy, sales, marketing and organizational development impact supply chains.

Prior to joining eSilicon, he founded Cubic Micro Inc., an international sales and marketing representative firm with offices in the Silicon Valley, Japan and Singapore. Lalwani also served as vice president of the Application Specific Products Business Unit of Renesas Technology America Inc., managing and directing a national sales and marketing infrastructure. Before Renesas, he was a senior director, worldwide business development for Chartered Semiconductor and has held positions with Samsung Semiconductor Inc. and Mitsubishi Electronics. Lalwani has a BSEE and MBA from Santa Clara University.

Hugh Durdan, eSilicon's COO, commented, "Our success as the leading VCP is closely tied to our world-class supply chain. Through this initiative and the selection of a proven executive who will lead it, we will be able to align even better with our strategic suppliers."

About Value Chain Producer
A Value Chain Producer (VCP) is a company that collaborates with foundries, IP and service providers, EDA suppliers, package, assembly and test operations in designing and producing chips for fabless IC, IDM and OEM companies. VCPs optimize the economics of customer value chains and enable customers to focus on their product differentiation and market growth. A VCP earns revenue by shipping packaged, tested products with the customers' logo. The term was created by eSilicon and was adopted by the Global Semiconductor Alliance (GSA) as a new category in January 2010.

About eSilicon
eSilicon, a pioneering semiconductor Value Chain Producer (VCP), provides a comprehensive suite of design, productization and manufacturing services, enabling a flexible, low-cost, lower-risk path to volume chip production. The company delivers application specific integrated circuits (ASICs) to system original equipment manufacturers (OEMs) and fabless semiconductor companies who serve a wide variety of markets including the consumer, computer, communications and industrial segments. eSilicon - Enabling Your Silicon Success™. For more information, please visit

eSilicon and the eSilicon logo are registered trademarks, and Enabling Your Silicon Success is a trademark, of eSilicon Corporation. Other trademarks are the property of their respective owners.

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Susan Cain
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