Unibet enters the B2B market and signs contract with Paf

Unibet enters the B2B market and signs contract with Paf

Unibet has taken another step in its expansion by entering the global gaming B2B
market. 
The Group has decided to offer a fully serviced sports betting solution to
external customers and as a first customer signed a contract with Paf.

As a first customer, Unibet have today signed a three year exclusive? deal with
Paf, licensed by the Åland Provincial Government, for the provision of a full
sports betting B2B Solution. The scope of the services includes odds compiling
and risk management on an in-house developed proprietary system for fixed odds
betting. Paf will also become a customer in the fast growing sports betting pool
products SuperToto and SuperScore offered by Unibet.

The Gross Gaming Revenues for the global sports betting market is estimated by
independent analysts to be USD 40.9bn for 2009 and the forecast for 2012 is that
the global sports betting market will grow to USD 43.4bn.

Unibet have initiated investigations on how to structure the Unibet B2B business
in order to protect the integrity of the B2B customers and to maximise the
shareholder value of the Unibet shareholders. 


“With our extensive Live Betting offer with over 2,000 live events per month and
our in-house risk management we have a very strong offer. In this large
opportunity market Unibet have been awarded the prestigious European
Sports-betting operator of the year by eGaming Review, in three out of the last
four years. This gives Unibet a unique position and strong credibility to
participate in the global sports betting B2B market,” say Petter Nylander, CEO
Unibet


“Paf will continue to grow internationally and this investment strengthens our
offering long term. This Agreement will be important for Paf and our customers.
Through our partnership with Unibet, we gain access to the best betting platform
in the business”, says Anders Ingves, CEO Paf.

For more information:
Petter Nylander, CEO Unibet +44 779 987 3152
Anders Ingves, CEO Paf, +358 40 717 84 41
Thomas Lundberg, Director Paf.com, +358 40 591 31 59

About Paf
Paf was founded over 35 years ago in Åland with the clear purpose of using the
profits for various good causes. Today we have over 100 games on the Internet
but also about 1300 gaming machines and about 40 gaming tables on ships and at
the Paf Casino in Åland. We present these games in a safe and socially
responsible way. The distributable profits generated are still dispersed in a
transparent manner entirely to good causes and is still Pafs principle reason
for being.

 
About Unibet
Unibet was founded in 1997 and is an online gambling company is listed on NASDAQ
OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately-owned
gambling operators in the European market and provides services in 27 languages
through www.unibet.com. Today, Unibet has more than 4.1 million customers in
over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in the UK and is certified by G4,
Global Gaming Guidance Group. 
In December 2007, Unibet acquired Maria Holdings (www.mariabingo.com), the
largest online bingo operator in the Nordic market, and in April 2008 acquired
Scandinavia's largest trotting community, Travnet.

More information about Unibet Group plc can be found on www.unibetgroupplc.com