CHICAGO, IL--(Marketwire - February 18, 2010) - On April 28, 2010 the mobile marketing industry's leaders will gather at the architecturally renowned Spertus Museum in Chicago for Mobile University, a one-day, interactive educational event being put on by the Heartland Mobile Council (HMC) that will address the importance of a long-term strategic approach to mobile marketing and how to integrate mobile into your business.

"Mobile is emerging as an important channel to communicate with the consumer and our goal with this event is to educate brands and agencies on simple but successful mobile tactics and allow attendees to walk away with the tools required to build their mobile strategy," said Kelly Stickel, HMC's director of Mobile University. "What's unique about Mobile University -- and why we're so excited about it -- is the strong focus around relevant mobile marketing education with interactive components including a mobile WAP site across the top 10 handsets, an opt-in program that will send SMS alerts, a 'text to win' quiz, and various other components that will engage the audience."

350 senior-level executives in the marketing and technology industries -- including agencies, brand managers and technology providers -- are expected to attend the event, which will take place on Wednesday, April 28, 2010 at the Spertus Museum on South Michigan Avenue. The pre-registration ticket price is $99 and can be purchased here. In addition, a post-conference networking event for attendees will take place from 6:00 to 9:00 p.m.

Gary Schwartz, CEO of Impact Mobile and Chair of the Mobile Committee for the IAB, will deliver the first presentation of the day on the mobile marketing ecosystem. Additional speakers include the following industry leaders, who will address a number of topics from mobile monetization strategies to metrics for measuring consumer engagement:

  • Patrick Collins, CEO, 5th Finger
  • Kei Shimada, CEO, Infinita (Japan)
  • Joe Olsen, CEO, Phenomblue
  • Molly Garris, Digital Strategy Manager, Arc Worldwide
  • Patrick J. Moorhead, VP, Managing Director -- Mobile, Draftfcb Chicago
  • Matt Manley, Creative Director -- Digital Strategy and Design, Acquity Group
  • Tim Cascio, Partner, GMS Marketing and Co-Founder of The Mobile Visionary Roundtable
  • Zak Dabbas and Ryan Unger, Managing Partners, Punchkick Interactive
  • Jay Highley, President and Co-Founder, Pangee Partners
  • Ray Villares, VP of Sales, Symmetri Marketing and Executive Director, Mobile Monday Chicago
  • Jeff Judge, Founding Partner, Interactive Mediums and Director, HMC

In addition, there will be an interactive lunch with sponsorship tables and some fun mobile experiences allowing people to get comfortable about the different mobile tactics. This lunch will be a great opportunity to get an inside look at Chicago's mobile marketing technology and service providers.

Mobile University is the creation of the Heartland Mobile Council (HMC), a Chicago-based organization whose mission is to bridge the gap between the mobile industry and marketer. The HMC Mobile University sponsors include 5th Finger, Acquity Group, Artisan, Interactive Mediums, Paladin Staffing, Phenomblue, Punchkick Interactive and Ruder Finn.

"Kelly and her team of 25 committee volunteers have been working on this event for close to a year and we're very excited about the brands and individuals who will be attending and speaking," added Hugh Jedwill, executive director of the Heartland Mobile Council. "The HMC is educating marketers on how to use the mobile channel to communicate with their consumers. Through our website, content initiatives and events like Mobile University we are helping to grow and guide the mobile marketing industry."

About the Heartland Mobile Council
The Heartland Mobile Council (HMC) is a Chicago-based non-profit organization whose mission is to help businesses "cross the chasm" from mobile technologies to mobile marketing. HMC is organized to help educate marketers and business on how to use this new mass medium to grow their business and enrich their brand. HMC's education efforts are split into content and event initiatives. For more information on the HMC, please go to

Contact Information:

Kristie Heins Fox
Director of PR
Heartland Mobile Council