BOSTON, MA--(Marketwire - February 22, 2010) -  The American Society of Pension Professionals & Actuaries (ASPPA) announced that Kendall Storch, senior vice president at Longfellow Benefits in Boston, is one of three finalists in the running for The 2010 Morningstar-ASPPA 401(k) Advisor Leadership Award.

The award recognizes the specific accomplishments by a leading financial advisor in the 401(k) marketplace.

Sponsored by Morningstar, Inc., a leading provider of independent investment research, and ASPPA, the leader in retirement education and advocacy, the award reflects the multi-faceted efforts of advisors to serve their clients (plan sponsors and participants), act as a mentor, maintain high ethical standards, and innovate in the retirement industry.

The award recipient will receive the 2010 Morningstar-ASPPA 401(k) Advisor Leadership Award on March 15 during a general session of the 2010 ASPPA 401(k) Summit meeting in Orlando, Fla. These nominees were selected from 100 nominations from their peers and colleagues in the retirement industry.

Serving organizations in New England and nationally, Longfellow Benefits is a leading provider of advisory and consultative services in the areas of employee benefits, retirement plans and executive benefits and business continuation planning. For more information, visit or call 617-351-6000.

The American Society of Pension Professionals & Actuaries (ASPPA) is a national organization of more than 7,000 retirement plan and benefits professionals that serves as the educator, voice, and advocate for the employer-based retirement system. ASPPA members are administrators, actuaries, advisors, attorneys, accountants, and other financial services professionals who provide consulting and administrative services for qualified retirement plans. For more information contact: Melinda Semadeni, Director of Media Relations (703)516-9300 ext 130 or

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offers an extensive line of Internet, software, and print-based products and services for individuals, financial advisors, and institutions. Morningstar provides data on more than 325,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 4 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. The company has operations in 20 countries and minority ownership positions in companies based in two other countries.

Contact Information:

Henry Stimpson
Stimpson Communications