LOS ANGELES, CA--(Marketwire - February 23, 2010) - Imperial Capital announced today the sale of The Natural Dentist ("The Natural Dentist" or the "Company"), a leading natural oral care company, to Revive Personal Products Company ("Revive"). Revive will integrate The Natural Dentist into its existing oral care platform which includes other brands such as Stim-U-Dent® Plaque Removers and Fresh 'n Brite® Denture Cleaning Paste. Imperial Capital acted as the exclusive financial advisor to The Natural Dentist in the Company's sale to Revive.

The Natural Dentist, originally founded in 1997 as Woodstock Natural Products, sells a range of efficacious mouth rinse and toothpaste products formulated with natural ingredients. The Company is a leading brand in the natural oral care category with a retail presence across natural, food and drug stores. The Natural Dentist's major shareholders include Aisling Capital, a private equity firm with $1.6 billion under management, and Burrill & Company, a venture capital firm with over $950 million under management.

"We greatly enjoyed working with the Imperial Capital team. Their knowledge of the natural products industry and their relationships with potential buyers provided considerable benefits in achieving our transaction objectives," said Rick Hynes, Chief Financial Officer of The Natural Dentist. 

"Imperial Capital provides investment banking services in sectors where we have deep expertise, with Consumer as one of our fourteen industry verticals," said Jason Reese, Chairman and Chief Executive Officer of Imperial Capital. Brian Wood, Managing Director, Consumer Investment Banking, who led the engagement, added, "We were pleased to assist The Natural Dentist in its transaction needs and believe that the brand will flourish on Revive's platform in servicing the oral care needs of the growing natural products consumer base."

About Imperial Capital, LLC

Imperial Capital, founded in 1997, is a full-service investment banking firm with offices in Los Angeles, New York, San Francisco, Boston, Houston and Minneapolis. The firm currently employs over 170 professionals and offers a wide range of proprietary products and services to institutional investors, middle market companies, and private equity firms. Imperial Capital provides institutional clients research and sales and trading of high yield and distressed debt securities, bank debt, convertible bonds, preferred stocks, and equities. The firm provides middle market companies and financial sponsors with capital markets, merger and acquisitions, capital structure, restructuring and recapitalization advisory services. More information about Imperial Capital can be found at www.imperialcapital.com.

About Revive Personal Products Company (Revive PPC)

Revive Personal Products Company focuses on products that make a difference in people's daily lives. Founded in 2008 and led by industry veterans, Mike Lesser and Kelly Kaplan, Revive PPC currently offers products in the oral care and women's sexual health categories. Brands include Stim-U-Dent® Plaque Removers, Fresh 'n Brite® Denture Cleaning Paste, Options™ Conceptrol®, Gynol™ and Gynol II® Vaginal Contraceptive Gels, and Healthy Woman® Soy Supplement. Revive PPC's products may be found in most mass pharmacy retailers and the company plans to continue expanding its product offerings. Revive PPC is headquartered in Madison, NJ. For more information, visit www.reviveppc.com.

Contact Information:

For more information regarding Imperial Capital or this transaction, please contact:


Anna Halloran Jacob
Imperial Capital, LLC
(310) 246-3675