BOONTON, NJ--(Marketwire - February 24, 2010) - The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) has awarded Green Room Public Relations a contract to handle all public relations activities. Green Room PR will seek to elevate awareness of the Academy's specialty by underscoring the importance of artistic ideals and ethical standards with an emphasis on technique and medical expertise. In late 2009, the AAFPRS issued a request for proposals seeking a firm to manage public relations needs for its 2,800 member group.
"We are looking for more than a media relations campaign," said Daniel Rousso, MD, President of AAFPRS. "The Green Room Public Relations team has the unique combination of healthcare experience along with consumer health and beauty expertise. It was this experience along with the fresh and breakthrough approach to communications that made Green Room the obvious partner for us."
Green Room PR says one area it will highlight as part of its public relations initiatives is around the AAFPRS "Faces of Honor" program. "Faces of Honor" connects facial plastic surgeons with veterans deployed to Iraq or Afghanistan who sustained face or neck injuries, providing them with the surgical procedures they need free of charge.
Facial plastic and reconstructive surgeons receive intensive training and AAFPRS members are board certified surgeons whose focus is surgery of the face, head and neck. AAFPRS members also subscribe to a code of ethics.
Green Room PR is one of the first firms to pioneer the growing trend of the virtual agency model. Senior partners are hands on for every project and pull together "dream teams" to best meet an individual client's needs.
About the AAFPRS
The AAFPRS is the world's largest association of facial plastic and reconstructive surgeons with more than 2,700 members -- whose cosmetic and reconstructive surgery focuses on the face, head and neck. The AAFPRS fellows are board certified and subscribe to a code of ethics. In addition, the AAFPRS provides consumers with free information and brochures and a list of qualified facial plastic surgeons in any area by visiting the AAFPRS Web site, www.aafprs.org.
About Green Room Public Relations
Established in 2008, Green Room Public Relations is full service PR firm that manages a network of communication specialists designed to meet client needs. Senior team members oversee every project to ensure flawless execution, efficiency and deliver a level of customer service that is unparalleled in the industry. For more information, go to www.greenroompr.com.
Green Room Public Relations
Office: 973-263-8585 ext. 22