RONKONKOMA, NY--(Marketwire - February 24, 2010) - Sigma Corporation (, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce the launch the company's brand-new, community-centric Web site.

The site, which was designed by Blue Collar Interactive (, a full-service, interactive advertising agency, is complete with a fresh look and intelligent site architecture, as well as new features like the Sigma Lounge, which includes a photo share gallery and blog. The new design also boasts an extensive Lens Finder Tool, enhanced functionality for Sigma dealers, and social media sharing tools.

"Our new site will bring Sigma customer and dealer experiences to a whole new level," said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. "We're particularly excited about the opportunity to interact with users and provide a place for the Sigma community to share their images. Customers will also find it much easier to navigate our product pages and make purchases through Authorized Sigma Dealers."

This new, online experience underscores Sigma's dedication to customer and dealer service by making it even easier for browsers to locate, purchase and register new products. The Lens Finder Tool will act as a concierge to help visitors sort through more than 50 Sigma lenses by product, camera system, camera type, skill level, price point, end use and technology. Dealers will also benefit from new online sales solutions that track sales and click-through rates.

With the new photo share feature in the Sigma Lounge, user-submitted photos are cross-referenced on product detail pages, so customers can see user photographs taken with Sigma lenses, with additional details regarding shutter speed and aperture. Similarly, the site will include bios and galleries for all Sigma Pros. This information will include technical data and background information about how these professional photographers captured photographs with Sigma gear.

"The goal for the Web site was to make it easy and engaging for both novice and professional photographers to find and view Sigma's products, get detailed product information and locate a dealer to purchase," said April Donovan, Co-Founder and Creative Director at Blue Collar. "The newly designed Web site and vibrant online community positions Sigma as the creator of high-quality, high-performance equipment that allows customers to grow their love for photography."

To view the new Sigma Corporation of America Web site, visit For more information about Blue Collar Interactive and its suite of services, visit

About Sigma Corporation

For nearly 50 years, Sigma Corporation's expertise and innovation has driven the company's core philosophy of "knowledge, plus experience, plus imagination," with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 50 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit

About Blue Collar Interactive

Based in Hood River, Ore., Blue Collar is a full-service interactive marketing agency with a passion for creative work that is soulful, intelligent, imaginative, unique and provocative. Co-founded by three partners with more than 35-years of collective creative and client service experience, the agency offers a well-balanced suite of services to provide clients with a one-stop-shop for their interactive needs. Committed to staying small and nimble, Blue Collar is able to help their clients gain a competitive advantage through quick response and blue collar work ethics and values. At its core, Blue Collar is a group of inspired and experienced thinkers, adventure seekers, look-insiders, tinkerers, and curious souls with a never-say-die creative drive to improve each and every day. For more information about Blue Collar, visit

Contact Information: Christine Moossmann Sigma Corporation 631-585-1144 Marci J. Hait Matter Communications for Sigma Corporation 978-499-9250 x 238