REDWOOD CITY, CA--(Marketwire - February 26, 2010) - Zazzle, the leading platform for quality
custom products, today announced the availability of the world's first
completely customizable men's sneaker. In a significant expansion of the
ongoing collaboration between Zazzle and Keds, the unique line of
customizable men's PRO-Keds shoes is now available on Zazzle's global
family of websites. The
shoes
will be available on the Keds website this spring.
Custom PRO-Keds by Zazzle marks the footwear industry's first
fully-customizable product for men, extending far beyond the simple color
choices currently offered by other footwear makers. Customers can upload
their own graphics and text to every canvas surface of the shoe, and can
choose the colors and patterns for stitching, lining, bindings and more.
In addition to building their own shoes entirely from scratch, customers
can also browse and buy existing shoe designs from the Zazzle marketplace
and cutting-edge design collaborations from ARTSPROJEKT, Zazzle's premier
network of top artists from around the world. Men's shoes are the newest
addition to Zazzle's already popular women's and children's shoe lines, and
allow a new set of consumers to instantly customize one-of-a-kind shoes
featuring their own artwork and creativity.
A staple of both the mainstream and counterculture movements for decades,
PRO-Keds have adorned the feet of neighborhood street ballers and legends
of the NBA, as well as beatniks, hippies, punk rockers and some of hip
hop's original MCs. Now, a new generation has discovered the PRO-Keds
brand, which is helping to inspire a collective spirit of new American
style, youthful optimism, collaboration and togetherness. In this expanded
partnership with Zazzle, Keds' classic, authentic style becomes even more
distinguishable as a leading brand, with significant vision into the future
of footwear. Customers around the world can now create high-quality men's
shoes -- both hi and lo top -- from an American icon, using their own
designs and artwork.
"These men's shoes are an exciting expansion of our partnership with the
brand, and with PRO-Keds we're actually remixing a cultural icon,"
commented Andy Howell, founder of ARTSPROJEKT Global Creative Network, a
unit of Zazzle. "By opening the blank canvas of PRO-Keds -- an already very
cool shoe -- people can unleash their creative energy on a new medium, and
that's really where Zazzle excels. Self-expression and customization is
where we see commerce headed, and we're constantly pushing the envelope
with new products like PRO-Keds."
By leveraging Zazzle's proprietary technology and on-demand manufacturing
capabilities, Keds is easily able to expand its custom merchandise creation
and purchase options with minimal cost and zero risk.
Zazzle is pleased to introduce:
-- Men's Custom PRO-Keds Hi Tops:
http://www.zazzle.com/custom/shoes/mens_hightop
-- Men's Custom PRO-Keds Lo Tops:
http://www.zazzle.com/custom/shoes/mens_lotop
In addition to the Keds product lines currently available on Zazzle:
-- Women's Slip Ons:
http://www.zazzle.com/custom/shoes/womens_slipon
-- Women's Mini Slip Ons:
http://www.zazzle.com/custom/shoes/womens_minislipon
-- Women's Lace Ups:
http://www.zazzle.com/custom/shoes/womens_laceup
-- Kid's Slip Ons:
http://www.zazzle.com/custom/shoes/kids_slipon
-- Kid's Lace Ups:
http://www.zazzle.com/custom/shoes/kids_laceup
Customers can now access new shoe designs and footwear for youth, women and
men at
http://www.zazzle.com/custom/shoes. The first shoes will be produced
and shipped beginning February 25. Prices start at $65 for a
fully-customized pair of PRO-Keds men's shoes. As a bonus, you can get free
shipping on your first men's shoe order by entering promo code PROKEDZAZZLE
during checkout (for a limited time only).
About Zazzle
Zazzle is the world's leading platform for quality custom products.
Zazzle's proprietary technology enables individuals, professional artists,
and major brands, including Disney and Hallmark, to create and offer
billions of unique products for customers worldwide. Zazzle's rapidly
expanding product base covers every topic imaginable and includes
t-shirts,
business cards, and
invitations, in addition to a
variety of
custom gifts.
Upon creation, products are instantly and accurately visualized on the site
and offered in the Zazzle marketplace. When ordered, each product is made
on-demand, typically within 24 hours. Launched in 2005 and based in Redwood
City, California, Zazzle's vision is to redefine commerce, powered by the
world's imagination.
Zazzle global sites are
www.zazzle.com,
www.zazzle.co.uk,
www.zazzle.com.au,
www.zazzle.ca,
www.zazzle.de,
www.zazzle.fr,
www.zazzle.es,
www.zazzle.pt,
www.zazzle.com.br, and
www.zazzle.co.nz.
©2010 Zazzle Inc., all rights reserved. Zazzle and its logo are
trademarks or registered trademarks of Zazzle Inc. in the United States and
other countries. All other trade names mentioned herein are recognized to
be the properties of their respective owners.
Contact Information: Press Contacts:
Lawrence Smalheiser
Trainer Communications
(925) 271-8211
zazzle@trainercomm.com
Michael Karns
Zazzle Inc.
(650) 261-3337
mkarns@zazzle.com
