BOSTON, MA--(Marketwire - March 1, 2010) -  LaunchSquad, the 2009 Boutique PR Agency of the Year, is continuing its aggressive East Coast expansion by opening a Boston office with the addition of 15-year communications veteran Mike Farber as General Manager and Founder of LaunchSquad Boston. Mike joins LaunchSquad after serving as a Senior Vice President at Schwartz Communications, where he worked alongside LaunchSquad's founders in the late 1990s.

This move is the second senior executive edition on the East Coast in the last two months and comes on the heels of a number of account wins and hires in LaunchSquad's New York and San Francisco offices. LaunchSquad has expanded its client roster over the last several months to include some of the most innovative and exciting new brands in technology such as EcoFactor, Epix HD, Eventbrite,, ShareThis and Vook. Recent East Coast wins include Crisp Wireless,, SeatGeek and TowerStream.

"Seismic changes in the communications landscape have empowered companies to talk directly with all their target audiences," said Farber. "LaunchSquad's rapid growth has been driven by the firm's ability to provide clients with leadership in this dynamic climate. Their handcrafted style of communications that places a premium on storytelling, content creation and creative media relations is a perfect fit for today's world." Click here to see a brief video about Mike and LaunchSquad Boston.

Farber's experience spans across multiple technology and high-growth sectors, ranging from consumer to enterprise software to clean technology. "Mike is a strategic, hands-on, communications pro," said Tom Turner, Senior Vice President of Marketing and Channels at Q1 Labs. "I saw his leadership skills in action at two companies, and was impressed by both his big thinking and attention to detail."

"Boston, Cambridge and the surrounding communities represent one of the world's great innovation centers," said Paul Ciriello, Managing Director of Fairhaven Capital. "Having worked with Mike, his combination of experience with high-growth companies, intelligence and energy make him an ideal person to provide communications counsel in the vibrant Boston technology ecosystem."

"Mike is a phenomenal talent with a passion for helping smart, dynamic companies navigate today's fluid communications environment," said Jesse Odell, LaunchSquad Partner and Co-Founder. "Over the past year, we've been investing heavily in expanding our services and strengthening our growing East Coast presence, and Mike's addition is a key component of that strategy. We look forward to collaborating with him on many new initiatives, including turbocharging LaunchSquad's clean technology practice."

Holder of a JD from the University of Pennsylvania, Mike also has a B.A. in political science and communications from Boston College. Follow him on Twitter @mfarbs.

About LaunchSquad
LaunchSquad helps high-growth companies build awareness, grow their business and become market leaders through a full suite of public relations and social media services. Named the 2009 Boutique PR Agency of the Year by PR Week, LaunchSquad has more than 40 employees and serves more than 40 of the world's most exciting new and emerging companies. The firm is based in San Francisco with offices in New York City and Boston.

Contact Information:

Aly Gibson
(212) 564-3665