The Nomination Committee's proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee's proposal regarding the Board of Directors of Björn
Borg AB (publ)

The Nomination Committee of Björn Borg proposes that the Annual General Meeting
2010 elects Kerstin Hessius as a new member of the Board of Directors of Björn
Borg. 

Kerstin Hessius, born 1958, is CEO of the Third Swedish National Pension Fund.
Kerstin Hessius has previously been CEO of Stockholm Stock Exchange (2001-2004),
Deputy Governor of Swedish Central Bank (1999-2001), Head of Asset Management at
Östgöta Enskilda Bank/Danske Bank (1998) and has held various positions in
Alfred Berg/ABN Amro (1990-1997). Before then, she was a journalist at
Finanstidningen (1989-1990). Kerstin Hessius has a B.Sc. in Business and
Economics from the Stockholm University. She is, inter alia, member of the Board
of Directors of Vasakronan AB, of Hemsö AB and of the Swedish Corporate
Governance Board. Kerstin Hessius is independent in relation to the company and
its management and also in relation to the companies' larger sharehold-ers.

In addition, the Nomination Committee proposes that Monika Elling, Fredrik
Lövstedt, Fabian Månsson, Mats H Nilsson, Vilhelm Schottenius, Michael Storåkers
and Nils Vinberg are re-elected as members of the Board of Directors.
Furthermore the Nomination Committee proposes that Fredrik Lövstedt is
re-elected as Chairman of the Board of Directors. 

Information about the members of the Nomination Committee and the present Board
of Directors may be found on Björn Borg AB's website, www.bjornborg.com. Other
proposals from the Nomination Committee will be presented in the notice for
Björn Borg's Annual General Meeting. Björn Borg's Annual General Meeting will be
held on Thursday, April 15, 2010 in Stockholm.

For more information, please contact 
Fredrik Lövstedt, Chairman of the Board of Directors, phone +46 708 595480 
Martin Bjäringer, Chairman of the Nomination Committee, phone +41 79 850 90 60

About Björn Borg
The Group owns the Björn Borg trademark and its operations are focused on
underwear. To that is offered adjacent products, footwear and through licensees
also bags, eyewear and fragrances. Björn Borg products are sold in around
fifteen markets, of which Sweden and Holland are the largest. The Björn Borg
Group has operations at every level from branding to consumer sales in its own
Björn Borg stores. Total sales of Björn Borg products in 2009 amounted to almost
SEK 2 billion, excluding VAT, at the consumer level. Group net sales amounted to
SEK 520 million as per December 31, 2009, with 92 employees. The Björn Borg
share is listed on the Nasdaq OMX Nordic in Stockholm since 2007.