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Carey Re-Stages Corporate Brand
Introduces New Corporate ID, Website, Collateral, and Advertising Campaign
| Source: Carey Manufacturing
CROMWELL, CT--(Marketwire - March 1, 2010) - Carey Manufacturing Co., Inc. has re-staged
its corporate brand to reflect its growth and evolution over its 29-year
history. The new brand positioning is being supported by a marketing
communication program that comprises a new graphic mark; a new website with
new features and functionality; new collateral materials; and a new
advertising campaign, "Test Our Mettle".
"It's a matter of playing to our strengths," said Adam Wallace, Carey's
General Manager. "We've made our reputation on stability -- regardless of
economic cycles -- and reliable customer service. By keeping up with
technology and leveraging it effectively, we're now improving our
accessibility. We're making it easier for our customers to find us --
particularly on the Internet -- to find inventory, to order, and to grow
their relationships with us. If you don't have global reach in a global
economy, you won't be around long. By extending our reach and our
responsiveness, we'll be around a very long time."
About Carey
Carey Manufacturing has been supplying a wide inventory of catches,
latches, and handles for military, aerospace, computer, electronics,
telecom, automotive, and consumer applications since 1981. With a 30,000
square foot manufacturing facility in Cromwell, Connecticut, and an
ever-expanding global sourcing network, Carey provides high-quality
products, competitive prices, reasonable lead-times, and dependable
service, as well as contract manufacturing for CNC machined parts and
assemblies. The company's print and electronic catalogs include complete
dimensional drawings and specifications for materials, threads, tolerances,
and platings. Its materials include aluminum, brass, steel, and stainless
steel with more than 35 decorative finishes. And it offers a powder coat
finish in more than 50 colors and textures. Carey also provides un-plated,
plated, and custom-designs samples and technical information for
engineering and evaluation purposes -- and offers all of its products with
English and metric sizes and threads. Carey is headquartered at 5 Pasco
Hill Road in Cromwell, Connecticut. For more information, please visit
www.careymfg.com, call 866-813-0220, or e-mail sales@careymfg.com.