Cheeseburger Bobby's Celebrates National Twinkie Day With Debut of Twinkie Milkshake, Dance Contest

First 50 Customers at Each Location Receive Free Twinkie Milkshake


ATLANTA, GA--(Marketwire - March 1, 2010) -   Cheeseburger Bobby's, a fast casual gourmet burger concept focused on made to order juicy burgers, fresh cut fries, handspun milkshakes and its signature "Million Ways to Build Your Own Burger Bar," is celebrating National Twinkie Day on Tuesday, April 6 with the debut of its newest shake, the Twinkie Milkshake.

In honor of the new menu item and national observance, Cheeseburger Bobby's is asking excited customers to showcase their most creative and dynamic "Twinkie Twinkie Shake" dance moves for the chance to win delicious Cheeseburger Bobby's milkshakes for a year. In addition, Cheeseburger Bobby's will give away the first 50 Twinkie Milkshakes served at each location.

Twinkie Twinkie Shake Contest
To enter, contestants must submit a video of their Twinkie Twinkie Shake to the official Cheeseburger Bobby's Facebook Page at www.facebook.com/cheeseburgerbobbys. Interested contestants are asked to perform their dance moves to any readily available version of the song "Hippy Hippy Shake" or a song of their choice. Video submissions must be no longer than two minutes and entered by March 31, 2010. Participants must be age 21 or older. For contest complete rules, please visit www.facebook.com/cheeseburgerbobbys or www.cheeseburgerbobbys.com.

Cheeseburger Bobby's will announce the grand prize winner of its Twinkie Twinkie Shake Contest on April 6, as part of the National Twinkie Day celebration and debut of the new milkshake. The grand prize winner will receive a free Cheeseburger Bobby's milkshake a week for a year.

"Cheeseburger Bobby's has always focused on serving delicious, nostalgic fare. As such, the Twinkie Milkshake was deemed a perfect fit to our menu and our customers' expectations," explains Richard Stoll, co-founder and vice president of Cheeseburger Bobby's. "We cannot wait to view the creative video entries and reward the customer with the best Twinkie Twinkie Shake in America with free shakes for a year."

About Cheeseburger Bobby's
Cheeseburger Bobby's is a fast casual gourmet burger concept focused on serving American nostalgic fare, made to order sourcing fresh and as often as possible, local ingredients. Founded in 2007 by brothers Richard and Robert Stoll, Cheeseburger Bobby's is known for its "Million Ways to Make a Burger Bar", its handspun shakes and an indulgent frozen custard dessert. Cheeseburger Bobby's currently has four franchised and one company owned location in the state of Georgia. For more information, visit www.cheeseburgerbobbys.com or contact Cheeseburger Bobby's by e-mail at info@cheeseburgerbobbys.com

Contact Information:

Media Contact:
Melissa Warren
Trevelino/Keller Communications Group
mwarren@trevelinokeller.com
404-214-0722 Ext. 114