DANVERS, MA--(Marketwire - March 1, 2010) - Sea Cuisine™, the premium frozen seafood brand of High Liner Foods (USA), Inc., and BJ's Wholesale Club, have announced the launch of a daily $200 Seafood Celebration sweepstakes everyday in March.

Starting today, March 1, consumers can enter to win one $200 BJ's gift card each day by entering online at www.seacuisine.com/bjsdinner/.

The gift card can be used to purchase everything needed for a Sea Cuisine Seafood Celebration at home. This promotion is open to BJ's members, as well as non-BJ's members who may use the free one-day BJ's daily shopping pass to enter the store.

Sea Cuisine's Executive Chef and Director of Culinary, Owen Tilley, will send each winner a $200 BJ's gift card along with a sampling of menu ideas and recipes to make meal planning simple.

"This is an exciting chance to win a complete Sea Cuisine dinner -- on us," Tilley said. "If you don't believe that seafood can be easy to prepare and delicious, Sea Cuisine will make a believer out of you."

In addition to the sweepstakes opportunity, the site offers a $1.00 Sea Cuisine coupon at BJ's stores, a link to a one-day BJ's shopping pass, and Chef Owen's special Side Dish Shortcuts™, a guide that makes any Sea Cuisine entrée a true culinary experience in less than 30 minutes.

Consumers can visit www.seacuisine.com/bjsdinner/ to complete an entry form. The sweepstakes runs from March 1 at 12:00 noon (ET) and ends at 12:00 (ET) noon on April 1, and is only open to legal residents in the markets BJ's serves. Winners will be notified by mail and/or email within one week of being selected.

About High Liner Foods Incorporated

High Liner Foods Incorporated is a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The Company also sells its High Liner®, FPI® and Mirabel® food service products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company. Its common shares trade under the symbol HLF and its Non-Voting Equity Shares trade under the symbol HLF.A on the Toronto Stock Exchange.

Contact Information: Erik Arvidson Matter Communications for High Liner Foods (USA), Inc. 978-499-9250 x320 www.matternow.com