Sea Cuisine(TM) and BJ's Wholesale Club Launch Daily $200 Seafood Celebration Sweepstakes During March
A $200 BJ's Gift Card Will Be Awarded Each Day During the Month of March, Offering Winners the Opportunity to Host Their Own Seafood Celebration at Home
DANVERS, MA--(Marketwire - March 1, 2010) - Sea Cuisine™, the premium frozen seafood
brand of High Liner Foods (USA), Inc., and BJ's Wholesale Club, have
announced the launch of a daily $200 Seafood Celebration sweepstakes
everyday in March.
Starting today, March 1, consumers can enter to win one $200 BJ's gift
card each day by entering online at www.seacuisine.com/bjsdinner/.
The gift card can be used to purchase everything needed for a Sea Cuisine
Seafood Celebration at home. This promotion is open to BJ's members, as
well as non-BJ's members who may use the free one-day BJ's daily
shopping pass to enter the store.
Sea Cuisine's Executive Chef and Director of Culinary, Owen Tilley, will
send each winner a $200 BJ's gift card along with a sampling of menu ideas
and recipes to make meal planning simple.
"This is an exciting chance to win a complete Sea Cuisine dinner -- on us,"
Tilley said. "If you don't believe that seafood can be easy to prepare and
delicious, Sea Cuisine will make a believer out of you."
In addition to the sweepstakes opportunity, the site offers a $1.00 Sea
Cuisine coupon at BJ's stores, a link to a one-day BJ's shopping pass, and
Chef Owen's special Side
Dish Shortcuts™, a guide that makes any Sea Cuisine entrée a true
culinary experience in less than 30 minutes.
Consumers can visit www.seacuisine.com/bjsdinner/ to complete an entry
form. The sweepstakes runs from March 1 at 12:00 noon (ET) and ends at
12:00 (ET) noon on April 1, and is only open to legal residents in the
markets BJ's serves. Winners will be notified by mail and/or email within
one week of being selected.
About High Liner Foods Incorporated
High Liner Foods Incorporated is a leading North American processor and
marketer of prepared, value-added frozen seafood. High Liner's branded
products are sold throughout the United States, Canada and Mexico under the
High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and
are available in most grocery and club stores. The Company also sells its
High Liner®, FPI® and Mirabel® food service products to restaurants
and institutions, and is a major supplier of private label seafood products
to North American food retailers and food service distributors. High Liner
Foods is a publicly traded Canadian company. Its common shares trade under
the symbol HLF and its Non-Voting Equity Shares trade under the symbol
HLF.A on the Toronto Stock Exchange.
Contact Information: Erik Arvidson
Matter Communications for High Liner Foods (USA), Inc.
978-499-9250 x320
www.matternow.com