Gift-Industry Leader Joins Eternal Image

Frank Colapinto to Head New Division


FARMINGTON HILLS, Mich., March 10, 2010 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCBB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed funerary products such as caskets, urns, monuments and vaults, today announced that it has successfully retained the services of Mr. Frank Colapinto. He will assume the position of President of the Company's forthcoming new division as previously reported in a press release dated March 4, 2010. 

"Eternal Image could not have found a more qualified individual to spearhead our new division that will handle the manufacturing and marketing of our ancillary products," said Nick Popravsky, VP Sales & Marketing, Eternal Image. "Frank has decades of experience in the gift industry and his manufacturing and sales contacts around the world will be a tremendous asset to our Company."

Frank Colapinto is a past Senior Vice President and President of two major gift industry companies with sales in excess of $60 million. He has more than 35 years of global gift industry experience and has always been a fixture at most national gift product shows. His own personal sales averaged over $10 million per year, and his book of business includes 500 independent sales reps both nationally and worldwide. 

"I am thrilled to be on board with Eternal Image, "said Frank Colapinto. "This Company has enormous potential for growth and I plan to develop the ancillary product division into a very profitable segment for the Company's bottom line. Candles, register books, prayer cards and keepsakes—my plans for them all are global in scope and I will exponentially increase the availability of Eternal Image products to an international market." 

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company, as well as pet urns featuring the American Kennel Club™, and Cat Fanciers'™ Association. For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may", "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1, See www.sec.gov. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect.

The company has no obligation to update these forward-looking statements.



            

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