Annual Report 2009


Company Announcement No 2010-03	11 March 2010                  
Publication of Annual Report 2009                                               


Today, the Board of Directors of William Demant Holding A/S adopted the         
Company's Annual Report 2009. This announcement includes the highlights of the  
annual report:                                                                  

In 2009, consolidated revenues totalled DKK 5,701 million, matching a growth    
rate of 6% of which acquisitions account for approximately half. The effect of  
exchange rate fluctuations was neutral.                                         

Operating profits (EBIT) amounted to DKK 1,149 million and generated net        
revenues of DKK 795 million, corresponding to growth rates of 10% and 16%,      
respectively. The profit margin in 2009 was 20.2% against 19.4% in 2008.        

In the second half-year 2009, in particular, the Group saw considerable growth  
compared with the difficult second half-year 2008. In the second half of 2009,  
the Group thus realised growth in revenues, operating profits (EBIT) and net    
profits of 10%, 26% and 37%, respectively.                                      

The Group's ability to generate cash flows remains strong. Cash flows from      
operating activities thus amounted to DKK 950 million in 2009, which is an      
increase of 15% on 2008.                                                        

In 2010, we expect fair growth in both consolidated revenues and operating      
profits (EBIT), and we expect this growth to be driven, among other factors, by 
the prospect of an increase in the Group's wholesale of hearing aids that is    
expected to exceed market growth by 3-5 percentage points in terms of value.    

Hearing Aids                                                                    
Consolidated revenues for 2009 totalled DKK 5,061 million, or a 6% rise in terms
of local currency. Overall, the market developed flatly in terms of value, which
means that the Group also captured market shares in 2009. Up until the end of   
2009, the Group was prevented from selling to one of the absolutely largest     
buyers of hearing aids in the world, namely Veterans Affairs (VA), which even   
increased their demand during that period. At the same time, we experienced a   
substantial decline in demand by the British health service (NHS) after a       
significant reduction of waiting lists.                                         

Sales of Group-manufactured instruments rose by more than 5% if we exclude sales
to the NHS, and by just under 1% if we include sales to the NHS. Growth in the  
number of instruments sold should particularly be found in sales to the         
independent dispensers, and we have thus captured fair market shares in this    
highly competitive customer segment. Stagnating sales to chains and public      
systems were thus more than counterbalanced by a rise in sales to independent   
hearing care businesses. It is this shift in mix in particular that had a       
positive effect on our average selling prices.                                  
                                                                                
The positive trend is largely due to the strengthening of Oticon's and          
Bernafon's product portfolios, which began towards the end of 2008 and really   
gained momentum in 2009. The high year-over-year growth in earnings in the      
second half-year was achieved despite the fact that during this period, we      
incurred costs for the establishment of a sales force and service functions to  
take care of business relations with Veterans Affairs (VA) and with customers in
the market for Oticon Medical's bone-anchored hearing systems. We also defrayed 
costs in connection with the completion and launch of Oticon Agil, which is     
Oticon's next generation of wireless high-end instruments and the largest       
product introduction from Oticon to date. These efforts enabled us to announce  
the introduction of Oticon Agil in early February 2010 and at the same time     
announce that the product would be released for sale in all variants and on all 
markets in early March 2010. Through the introduction of Oticon Agil, Oticon has
fortified its frontrunner position as regards state-of-the-art signal processing
and connectivity and is thus in a strong position to capture further market     
shares again in 2010.                                                           

It is estimated that in 2009, unit growth in the global hearing aid market was  
approx. 4% and that this growth has been neutralised by a corresponding fall in 
the average selling price. Overall, the market developed flatly, which means    
that with a 6% increase in revenues, the Group captured market shares. Thanks to
improved country, product and channel mixes, our wholesale hearing aid          
activities saw favourable development in average selling prices. There is thus a
considerable gap between the development in market prices and Group prices.     

Diagnostic Instruments                                                          
In 2009, Diagnostic Instruments realised revenues of DKK 413 million, or a 17%  
improvement in local currencies. Organic growth accounted for 8 percentage      
points, with the rest being attributable to the acquisition of British Amplivox 
and the US brand Grason-Stadler. As it is estimated that the underlying market  
has developed flatly, Diagnostic Instruments thus gained large market shares in 
2009, which means that Diagnostic Instruments has further consolidated its      
position as the world's biggest and leading player in its field. Diagnostic     
Instruments accounted for 7% of consolidated revenues in 2009.                  

Personal Communication                                                          
Personal Communication generated revenues of DKK 227 million in 2009,           
corresponding to a decline of 6%. Both FrontRow and Sennheiser Communications   
were adversely affected by difficult cyclical business conditions; Sennheiser   
Communications, in particular, whose handsfree communication solutions are      
positioned in the upper price segments. Personal Communication accounted for    
just under 4% of consolidated revenues in 2009.                                 

Other matters                                                                   
In continuation of our decision in autumn 2008 to temporarily suspend the       
buyback of shares, consolidated cash flows have largely been used to settle debt
on a continuous basis, and we expect to continue to settle debt in 2010, however
depending on current consolidated cash flows and acquisitions, if any. During   
the next few months, we will review the Group's capital structure and in doing  
so, also decide whether or not to resume the share buyback programme. The result
of such considerations will be announced on the presentation of our Interim     
Report 2010.                                                                    

Since 2008, we have offered employees liable to pay tax in Denmark to           
participate in salary sacrifice arrangements. For 2010, we are planning to offer
the Group's more than 4,000 foreign employees, who cannot participate in such   
salary sacrifice arrangements, the opportunity to acquire shares at a           
favaourable price under an employee share ownership plan instead. This offer is 
given to foreign employees who have been employed by a Group company since 1    
January 2010 and are not under notice at the time of purchase of the shares. The
purchase period runs from April through May 2010 after which the purchased      
employee shares will be held in trust until 1 July 2015. The employee shares    
will be offered under two different models: a seniority model and a pay model at
a price of DKK 100 and DKK 200, respectively, depending on the model chosen by  
the employee. A total of up to 65,000 shares will be offered corresponding to   
approx. 0.1% of the share capital and during the second quarter 2010, the       
Company expects to acquire the shares on the market prior to resale to the      
employees. The net proceeds will amount to approx. DKK 11 million if all the    
shares offered are sold. Based on today's share price, the total gift element   
under this plan is calculated at DKK 15 million. The expense will be charged to 
the income statement for the first half-year 2010 and has been recognised in the
forecast for the financial year 2010.                                           

Outlook for the future                                                          
Our long-term forecasts for unit growth in the global hearing aid market remain 
unchanged, and unit growth is estimated at 2-4%, which is also the expected     
growth rate for the market in 2010. Looking ahead, we do, however, expect higher
fluctuations in average selling prices than seen previously, but on the long    
term, we foresee increases of about 1-2% annually. In 2010, average wholesale   
prices in the market are expected to contribute neutrally or slightly negatively
to market growth, depending on the competitive situation including product      
launches by our competitors during the year.                                    

At the end of 2009, both Oticon and Bernafon were selected as suppliers to      
Veterans Affairs (VA) in the USA, and the cooperation with VA is already well   
under way. Right from the start of 2010, Oticon has also had its introduction of
Oticon Agil in place. Agil is a new generation of wireless high-end hearing aids
featuring the most sophisticated signal processing concepts on the market.      
Against this backdrop, we expect trends in corporate wholesale of hearing aids  
in 2010 to exceed market growth by 3-5 percentage points in terms of value.     
Together with the effect of retail business acquisitions, this will match an    
improvement of our share of the wholesale market of about 1 percentage point in 
2010.                                                                           

In 2010, corporate retail activities are estimated to grow in step with trends  
in the underlying market to which should be added the effect of acquisitions. In
Diagnostic Instruments, we forecast moderate single-digit growth in 2010 in an  
otherwise flat market to which should be added a positive effect on revenues to 
the tune of DKK 60-70 million from the acquisition of Grason-Stadler. For       
Personal Communication, we foresee a gradual return to normal market conditions 
in our various areas of activity, and despite the weak development in 2009,     
Personal Communication is generally expected to generate positive growth in     
revenues in 2010.                                                               

Based on average exchange rates in February 2010, we expect positive exchange   
effects on revenues of 3% and on operating profits (EBIT) of 1-2% for 2010.     
Overall, we forecast fair growth in both consolidated revenues and operating    
profits (EBIT) in 2010. The profit margin for 2010 will depend on the           
composition of realised sales, particularly the distribution of wholesale and   
retail sales and of organic growth and acquisitions.                            

The Group's current investments in property, plant and equipment are estimated  
at DKK 180-200 million for 2010. Moreover, we expect to invest some DKK 100     
million from 2010 through 2012 in connection with the planned establishment of a
new domicile for Oticon Inc. in the USA. However, at this point we have not yet 
finally clarified how the DKK 100 million will be distributed over the three    
financial years. Our effective tax rate for 2010 is expected to be about 25%,   
which matches the Danish corporation tax rate.                                  


Lars Nørby Johansen 	Niels Jacobsen                                             
Chairman of the Board	President & CEO                                           
The full Annual Report 2009 for William Demant Holding A/S totalling 72 pages   
will be published immediately after this announcement.                          


                                                                         


Further information:                                                            

Phone +45 39 17 71 00                                                           

www.demant.com                                                                  

Contact:                                                                        
Niels Jacobsen, President & CEO                                                 

Other contacts:                                                                 
Stefan Ingildsen, Vice President, Finance and IR                                
Søren B. Andersson, IR Manager                                                  



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|                        |  2005 |  2006 |   2007 |   2008 |   2009 | Developm |
|                        |       |       |        |        |        |      ent |
|                        |       |       |        |        |        |  2008-20 |
|                        |       |       |        |        |        |       09 |
--------------------------------------------------------------------------------
| Key figures, DKK       |       |       |        |        |        |          |
| million                |       |       |        |        |        |          |
--------------------------------------------------------------------------------
| Revenue                | 4,523 | 5,085 |  5,488 |  5,374 |  5,701 |     6.1% |
--------------------------------------------------------------------------------
| Gross profit           | 3,133 | 3,575 |  3,971 |  3,725 |  4,035 |     8.3% |
--------------------------------------------------------------------------------
| Operating profit       | 1,103 | 1,271 |  1,268 |  1,042 |  1,149 |    10.3% |
| (EBIT)                 |       |       |        |        |        |          |
--------------------------------------------------------------------------------
| Net financials         |   -37 |   -61 |    -97 |   -139 |    -94 |   -32.4% |
--------------------------------------------------------------------------------
| Profit before tax      | 1,066 | 1,209 |  1,171 |    903 |  1,055 |    16.8% |
--------------------------------------------------------------------------------
| Profit for the year    |   791 |   901 |    894 |    682 |    795 |    16.5% |
--------------------------------------------------------------------------------
| Total assets           | 2,882 | 3,123 |  3,714 |  3,914 |  4,626 |    18.2% |
--------------------------------------------------------------------------------
| Equity                 |   748 |   662 |    426 |    532 |  1,302 |   144.9% |
--------------------------------------------------------------------------------
| Cash flow from         |   892 |   964 |    848 |    828 |    950 |    14.8% |
| operating activities   |       |       |        |        |        |          |
| (CFFO)                 |       |       |        |        |        |          |
--------------------------------------------------------------------------------
| Financial ratios       |       |       |        |        |        |          |
--------------------------------------------------------------------------------
| Gross profit ratio     | 69.3% | 70.3% |  72.4% |  69.3% |  70.8% |        - |
--------------------------------------------------------------------------------
| Profit margin          | 24.4% | 25.0% |  23.1% |  19.4% |  20.2% |        - |
--------------------------------------------------------------------------------
| Earnings per share     |  12.2 |  14.4 |   14.8 |   11.6 |   13.6 |    17.4% |
| (EPS), DKK             |       |       |        |        |        |          |
--------------------------------------------------------------------------------
| Return on equity       | 107.4 | 114.7 | 160.3% | 162.9% |  87.2% |        - |
|                        |     % |     % |        |        |        |          |
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Attachments

2010-03 annual report 2009.pdf
GlobeNewswire