H & M HENNES & MAURITZ AB THREE-MONTH REPORT

H & M HENNES & MAURITZ AB THREE-MONTH REPORT

1 December 2009 - 28 February 2010

THE FIRST QUARTER

•	The H&M Group's sales excluding VAT amounted to SEK 24,846 m (23,299), an
increase of 7 percent. In local currencies, the increase was 13 percent.

•	Gross profit amounted to SEK 15,390 m (13,178), corresponding to a gross
margin of 
 61.9 percent (56.6).

•	Profit after financial items amounted to SEK 5,055 m (3,554), an increase of
42 percent. Group profit after tax was SEK 3,741 m (2,577), corresponding to SEK
4.52 (3.11) 
per share.

•	Sales in February increased by 10 percent in local currencies compared to the
same month last year. 

•	Successful opening in Seoul, South Korea in February.

-------------------------------------------------------------

•	Successful franchise openings in Tel Aviv and Jerusalem, Israel in March.
•	Sales in March increased by 21 percent in local currencies compared to the
same month last year.

                                    Q1 2010              Q1 2009
(SEK m)                                                      
Net sales                            24,846               23,299
Gross profit                         15,390               13,178
gross margin, %                        61.9                 56.6
Operating profit                      4,978                3,364
operating margin, %                    20.0                 14.4
Financial items                          77                  190
Profit after financial items          5,055                3,554
Tax                                  -1,314                 -977
Profit for the period                 3,741                2,577
                                                             
Earnings per share, SEK                4.52                 3.11


CONTACT PERSONS 

Nils Vinge, IR, +46-8-796 52 50
Jyrki Tervonen, CFO, +46-8-796 52 77
Karl-Johan Persson, CEO, +46-8-796 52 33
Switchboard, +46-8-796 55 00



The information in this Interim Report is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden's Securities Market Act. It will be
released for publication at 8.00 (CET)
on 8 April 2010.
		
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company's business idea is to offer fashion and
quality at the best price. In addition to H&M, the group includes the brands
COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has
around 2,000 stores in 37 markets. In 2009, sales including VAT were SEK 118,697
million and 
the number of employees was around 76,000. For further information, visit
www.hm.com.