MISSION VIEJO, Calif., April 12, 2010 (GLOBE NEWSWIRE) -- With a patent filed in 2004, Hothand Wireless, Inc. must have been able to see the future of mobile advertising long before most predicted the power of the mobile web. What makes the patent so groundbreaking is the combination of search, location services, and mobile advertising all in one package on mobile devices. Today this has become one of the hottest spaces in wireless and the battleground for some of the largest companies in the world.

The patent may have impact on companies in industries such as:

  • Wireless Carriers
  • Mobile Marketing
  • Mobile Advertising
  • Mobile Coupons Providers
  • Search Engines
  • Advertising
  • Local Directories
  • Technology Providers

Currently most search engines and mobile applications provide only location details and basic information. Hothand realized the only way to get shoppers to return over and over again was to include ad space for merchant promotions such as cell phone coupons, incentives, etc. Since the mobile ad offers change, consumers are motivated to return. This increases the value and explodes the potential revenue.

Hothand worked closely with top patent attorneys from the law firm Mintz, Levin, Cohn, Ferris, Glovsky and Popeo P.C. to develop a patent with wide applicability. As described in a portion of the patent abstract:

"The method involves receiving, from a database over a communication network, information for one or more merchants associated with the mobile device user information for the geographic location and the merchant type, and presenting the associated merchant information on the mobile device. The associated merchant information can include a merchant name, address and phone number, a merchant advertisement, merchant mobile coupons, or a merchant product or service offering to users of the shopping service."

Hothand is building its merchant network and growing its market share at colleges and universities across the nation. Hothand's web-based, menu-driven system can provide enormous scale where countless merchants can reach millions of consumers locally at their time of decision with a relevant offer without intruding. A virtually unlimited number of merchants can pay for placement on the mobile marketing merchant network.

Timing is everything: research firm IDC predicts a $2B market for location-based mobile marketing by 2012. With its powerful patent in hand, Hothand anticipates licensing or partnering opportunities with the nation's largest advertising, technology and mobile marketing companies.

Randy Jaramillo, President of Hothand, said, "We realize how important intellectual property is in creating standardized adoption and facilitating innovation. Mobile advertising has emerged as the hottest growth area in marketing, technology is getting better every day, and consumers are looking to save time and money. It's amazing to see our original vision become reality."

About Hothand Wireless:

Hothand Wireless (http://www.hothand.com/">www.hothand.com) brings merchants and consumers together to share the rewards of mobile marketing. The company's mission is to provide rich content and special offers to consumers through its unique menu-driven mobile gateway to web-enabled phones and wireless devices. Hothand Wireless' application simplifies the consumer experience by presenting a categorized virtual shopping network based upon the consumer's interest and location avoiding the need to type in search requests. Hothand Wireless' application is built on proprietary patented and patent-pending technology. For more information, please visit http://www.hothand.com/">www.hothand.com .

Hothand Wireless
Tim Leets