ITASCA, IL--(Marketwire - April 13, 2010) - United Marketing Group, a leading direct marketer of loyalty and affinity membership programs for Internet retailers, is helping make an enhanced pediatric facility a reality by participating in Alexian Foundation's "Centuries of Caring - A Future of Excellence" Capital Campaign.

Centuries of Caring is a three-phase, multiyear capital campaign underway for new and expanded facilities and services. To kick off this year's campaign and to encourage others to participate in the capital campaign, United Marketing Group (UMG), Teleformix and DataCo Solutions are making a combined donation of $50,000 as part of the efforts for the Alexian Brothers Foundation's 24th Annual Ball de Fleur.

The 24th Annual Ball de Fleur will be held on Saturday, May 1, 6:30 p.m. - 1:00 a.m. at the world-renowned Field Museum of Natural History in Chicago. Proceeds will benefit the Alexian Brothers "Centuries of Caring - A Future of Excellence" Capital Campaign. As the premier event for the Alexian Brothers Hospital Network, the Alexian Ball de Fleur this year has a theme "Field Trip to India" and will treat guests to a personal tour of the traveling exhibition, "Mammoths and Mastodons: Titans of the Ice Age." This is the first time in its history that the Alexian Ball is being held at a venue in Chicago.

United Marketing Group (UMG), Teleformix and DataCo's contributions will support Alexian Brothers Foundation projects, including the new Children's Hospital and updating/modernizing of the St. Alexius Medical Center campus in Hoffman Estates; initiation of a hospice program for the dying in Elk Grove Village; expansion of a developmental pediatrics program to help children with autism, ADHD, Down Syndrome and other conditions that affect their health; and response to the escalating need for behavioral health services. The Alexian Brothers Center for Mental Health is another recipient of the proceeds from this year's Ball de Fleur and one that Teleformix, United Marketing Group and DataCo are proud to support.

According to Mark Frey, CEO of the Alexian Brothers Hospital Network, "The fundraising role that the Alexian Brothers Foundation plays is vitally important to sustaining some of our most critical mission-center programs and services. And as part of that role, United Marketing Group has been an invaluable partner in advancing our mission of caring for the disadvantaged." More information is available by visiting www.alexianfoundation.org