OAK BROOK, IL--(Marketwire - April 14, 2010) -  Ace Paint, one of the top paint manufacturers in the United States and a division of Ace Hardware Corporation, announced today the launch of Royal Finest™, a premium low VOC, acrylic latex paint with Scotchgard Protector. This unique paint offers consumers the opportunity to be environmentally responsible, while still providing ultimate stain resistance.

The addition of Scotchgard Protector to the Royal Finest formula produces exceptional stain resistance for everyday household items, including coffee, grape juice and even the tough, oily spots made by lipstick and grease. In contrast to standard latex paints, the addition of Scotchgard Protector allows for stains to be cleaned and eliminated easily with a liquid household cleaner or soap solution. This unique acrylic blend also resists mildew and mold, making it the perfect selection for kitchens and bathrooms.

Additionally, Royal Finest has achieved GREEN WISE® certification, which means that it has been tested and approved by Coatings Research Group, Inc., to meet stringent performance and environmental standards. Through this program, Ace Royal Finest was tested under strict laboratory conditions by degreed chemists, and met or exceeded the group's standards for low VOC levels, low odor levels and environmentally safe ingredients. With the GREEN WISE seal, Royal Finest is proven to meet the VOC requirements of the LEED® certification system.

"More and more, consumers are seeking products that not only get the job done, but also help to reduce their impact on the environment," said John Surane, vice president, merchandising, marketing and advertising. "Ace Royal Finest meets this challenge with a high-performing, stain resistant, low VOC paint that makes clean up of scuffs, marks and stains fast and easy."

Beyond its remarkable performance and effectiveness, Royal Finest provides consumers with endless home decoration choices and painting ideas, as it is available in flat, eggshell, satin and semi-gloss finishes, and can be custom mixed into an almost limitless palette of colors. This durable paint carries Ace's lifetime warranty and is exclusively available at participating Ace Hardware stores starting at $29.99 a gallon.

Providing top-performing, innovative and eco-friendly products and services has been a top priority for Ace Hardware stores. Its Helpful Earth Choices program, which launched in 2008, identifies green products and tools, guiding consumers toward sustainable options available at their local hardware store. As part of this focus, Ace's private label collection of paints has concentrated on providing green options for its customers. In addition to Ace Royal Finest, two other Ace Paint lines, Ace Royal and Ace Essence, have achieved GREEN WISE certification.

For more information on Ace Paint, visit your neighborhood Ace Hardware store or go to http://www.acehardware.com/paintingtips/index.jsp

About Ace Hardware
For more than 85 years, Ace Hardware has been known as the helpful hardware store by both customers and communities. In 2009, Ace ranked "Highest in Customer Satisfaction among Home Improvement Stores for the Third Consecutive Year," according to J.D. Power and Associates. With 4,500 locally owned and operated hardware, home center and building materials stores, Ace is the largest hardware cooperative in the industry. Headquartered in Oak Brook, Ill., Ace currently operates 14 distribution centers in the U.S. and one in Shanghai, China, and its retailers' stores are located in all 50 states and more than 60 countries. For more information on Ace, visit www.acehardware.com.

Contact Information:

Julia Vinyard
DBC PR+New Media

Bryan Tapella
Ace Hardware Corporation