JERSEY CITY, NJ--(Marketwire - April 14, 2010) -, the largest online baby care specialty site in the United States, today announced the official launch of The Baby Registry, a full service online registry that offers the convenience, service and great value parents have come to expect from In addition to offering the widest selection of baby products online, The Baby Registry by provides free shipping as well as free returns, exchanges and a best online price guarantee. 

The Baby Registry by also includes a first-of-its kind Ship It Later feature, which gives expecting parents the ability to control when their gifts are delivered. Parents who create a baby registry at will have the option to have gifts delivered right away, or shipped later at their request. Ship It Later makes it easier than ever for parents to plan for a growing family with ease. 

"Preparing for the arrival of a new baby can be overwhelming, and every family's needs are different. The Ship It Later feature was designed to give parents flexibility to receive the items they need at their convenience," said Christina Carbonell, VP of Marketing at "We created The Baby Registry by to further fulfill on our commitment to make life easier for expecting and new parents."

In addition to the Ship It Later feature, the baby registry offers many other benefits for new parents, including:

  • Ultimate Checklist -- Interactive checklist suggests must-haves and nice-to-haves by product category, and travels with new parents onscreen to track progress, just like a virtual registry assistant.
  • Access to Registry Specialists and 24/7 Customer Care -- customer care team members are available around the clock to address registry questions, help place orders and schedule phone appointments with trained registry specialists who can provide in-depth personalized guidance and assistance.
  • $50 Cash Back Credits Program -- For every $500 purchased through the registry, a $50 credit is deposited directly into the expecting parents' account.
  • 10% Off Completion Coupon -- Parents also have the opportunity to purchase anything remaining on their registry at a 10% discount after baby arrives.

About is the largest online baby care specialty site in the United States, offering everything moms and dads need for their babies, including diapers, wipes, formula, baby food, shampoo, strollers and more. makes life easier for parents by offering the lowest prices online, along with the convenience of fast, free next-day shipping and a level of customer service that is shockingly great. Thanks to an ever-expanding brigade of more than 500,000 happy moms and dads who cheerfully spread the word on where to find "the best deal on diapers and more," is the world's fastest growing e-commerce destination. For more information, go to For more information on The Baby Registry, go to

Contact Information:

Company Contacts:
LaunchSquad (for
(415) 625-8555