Hudson's Bay Company Purchases Sterling Order Management to Assist in Delivering on Its Commitment to Enhance the Customer Experience

DALLAS, TX--(Marketwire - April 14, 2010) -  Sterling Commerce Customer Connection - Sterling Commerce, an AT&T Inc (NYSE: T) company today announced that Hudson's Bay Company, Canada's largest diversified general merchandise retailer, has purchased Sterling Order Management to manage its order lifecycle and empower its 6,000 store associates to optimize the shopping experience. The solution will help the company manage its big ticket items, such as furniture, large appliances and electronics, whose home delivery, warranty and post-sales service requirements make them more complex to handle.

"The furniture business involves an extremely complex transaction with finishing, delivery, warranty and after-sale considerations," said Tom Schuetz, vice president of Information Technology at Hudson's Bay Company. "Sterling Order Management will not only improve efficiencies in our furniture business and enable us to better serve our customers, but will extend our cross-channel selling capabilities, allowing us to centralize and optimize fulfillment while driving customer satisfaction."

Hudson's Bay Company purchased Store Order Management as part of a broader effort to create efficiencies and implement systems which help the company deliver on its commitment to customer service. Sterling Order Management will create an enterprise order hub that offers visibility and control of the entire end-to-end customer order lifecycle, more flexibility in resolving exceptions and greater access to customer information. For example, Hudson's Bay Company's store associates will be able to assist customers in placing orders within the store for home delivery from a store, warehouse or vendor drop-ship. The solution also will be used to schedule home delivery as well as collaborate with the home delivery providers.

"As part of its IT initiative, Hudson's Bay Company is taking steps to enhance the customer experience, providing a seamless, cross-channel experience for its customers," said Jim Bengier, Retail Industry executive at Sterling Commerce. "That experience will be a significant contributing factor in ensuring continued customer loyalty and increasing revenues."

Sterling Order Management will enable flexible fulfillment for all orders irrespective of the channel or brand where the order was captured. Sterling Order Management will work with Sterling Commerce business integration solutions, such as Sterling Collaboration Network, to help Hudson's Bay Company create efficiencies through optimizing inventory across all its channels. Sterling Collaboration Network is a hosted service that provides secure connectivity and collaboration between businesses, to collaborate with its suppliers.

About Hudson's Bay Company
Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading Company (HBTC), is Canada's largest diversified general merchandise retailer. Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

About Sterling Commerce
Sterling Commerce, an AT&T Inc (NYSE: T) company, helps companies optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs. More than 18,000 customers worldwide use Sterling Commerce applications and integration solutions to connect, communicate and collaborate inside and outside their enterprise. Headquartered in Columbus, Ohio, Sterling Commerce has offices in 24 countries. More information can be found at www.sterlingcommerce.com.

Contact Information:

For more information, contact:
Sally Forge, Sterling Commerce, +44 208 867 8086, Sally_Forge@stercomm.com
Jamie Leicht, Fleishman-Hillard, (619) 237-7711, Jamiemarie.Leicht@fleishman.com