WASHINGTON, DC--(Marketwire - April 14, 2010) -  The Building Owners and Managers Association (BOMA) International announces that a panel of top market leaders in commercial real estate will take an in-depth look at what has become the "new normal" in today's volatile real estate market during the Tuesday General Session at the 2010 BOMA International Conference and The Every Building Show™, June 27-29 in Los Angeles County, Calif. During the session, "Real Estate's New Normal: A Time of Incredible Challenges and Rich Possibilities," experts will discuss how they are positioning their companies to weather the storm, when the capital markets will turn the corner, and how they are increasing operational efficiencies and turning around underperforming assets.

The panel is comprised of executives from some of the most successful companies in commercial real estate, including:

  • James W. Arce, executive managing director, client solutions, Cushman & Wakefield of California, Inc., San Francisco, Calif.
  • Sandra L. Boyle, CPM, LEED AP, executive vice president, development and project management, Glenborough LLC, San Mateo, Calif.
  • Mike Kent, president, real estate management services USA, FirstService Real Estate Advisors, Los Angeles, Calif.

Advance Realty Group Chief Operating Officer Kurt Padavano, RPA, CPM, FMA, SMA, will moderate the discussion.

"The commercial real estate industry is facing an onslaught of challenges right now and we're all looking for ways to capitalize on opportunities in the marketplace," commented BOMA International Chair James A. Peck, RPA, FMA, senior director of asset services, CB Richard Ellis. "The industry experts on this panel have the experience and knowledge necessary to succeed in even the most difficult market cycles. Conference attendees will walk away with fresh insight and proven strategies they can implement right away."

The BOMA International Conference and The Every Building Show is the premier meeting for commercial real estate professionals to learn strategies and build relationships that are vital for achieving operational excellence and sustaining their business through this difficult market cycle. Key topics covered in this year's program include solutions for prospering in a down economy, attracting and retaining tenants, reducing operating expenses, negotiating more profitable leases, achieving sustainability, keeping buildings and tenants safe, and making sound financial decisions that create value.

For more information on the 2010 BOMA International Conference, visit www.bomaconvention.org.

About BOMA International
Founded in 1907, the Building Owners and Managers Association (BOMA) International is an international federation of more than 100 local associations and affiliated organizations. The 17,000-plus members of BOMA International own or manage more than 9 billion square feet of commercial properties in North America and abroad. BOMA's mission is to enhance the human, intellectual and physical assets of the commercial real estate industry through advocacy, education, research, standards and information. On the Web at www.boma.org.