MILPITAS, CA--(Marketwire - April 15, 2010) - JDSU (
Cadillac uses JDSU ChromaFlair™ pigments on its cars to create subtle and sophisticated color options for discerning customers. The pigments add depth to cars by changing color when viewed from different angles. Most recently, Cadillac leveraged JDSU pigments for its Tuscan Bronze paint as a special color option for the 2010 Cadillac CTS, STS and DTS models, while Thunder Gray is available on 2010 CTS and STS models.
"We have been collaborating with JDSU for nine years and in that time have created six special car colors for our Cadillac vehicles," said Chris Webb, senior creative designer at Cadillac. "In addition to providing very unique pigments, JDSU has been a great resource for color trends to help keep Cadillac products at the forefront as a premium brand."
"Using JDSU ChromaFlair pigments on our Cadillac vehicles allows us to offer something unique and highly desirable to our customers," said Michelle Killen, exterior paint designer at Cadillac. "Differentiation is a major factor when choosing color, and up to 50 percent of new car buyers upgrade to special option colors on Cadillac vehicles."
"Color plays heavily into people's purchasing decisions every day, and we are proud to help Cadillac develop distinct colors that reflect their buyers' personal style," said Barb Parker, color designer at JDSU.
As part of its Custom Color Solutions service, JDSU helps brand owners and designers better differentiate products and brands through the use of color based on years of color design expertise and an intimate understanding of brand owners' needs throughout the design cycle process.
To view video interviews and get more information, please visit "JDSU from a Different View" now at www.jdsu.tv.
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