COLUMBUS, OH--(Marketwire - April 16, 2010) -  Chinese consumer confidence is up 25% year-over-year, according to the April 2010 "Prosper in China" Webinar (which includes insights from over 16,000 consumers 18-54 collected in the Q1 2010 BIGresearch® China Quarterly). Year-over-year, the percentage of Chinese consumers feeling better off about their personal finances has increased as well, rising from 24.3% in Q1 2009 to 37% this quarter.

Possibly attributed to the improving economic readings in China, the number of consumers focused on needs over wants has declined to 41.3% (from 44.6% Q1 2009), and the number of budget conscious consumers has declined to 34.3% (from 40.1% Q1 2009). When it comes to high dollar durables, Chinese consumers' spending intentions outpace those of their American counterparts. One example: 40.1% of Chinese Consumers ages 18-54 are planning on purchasing vacation travel in the next six months, compared to 16.4% of Americans the same age.

"Currently, the consumer accounts for 35% of China's GDP and based on insights from the China Quarterly, the consumer appears ready to do their share in raising consumption 6 to 15 points over the next 10 to 20 years," said Roger Saunders, Managing Director, ProsperChina.com. "The April 2010 webinar provides marketers with the information they need to capture a piece of that purchasing power... a better understanding of the Chinese consumer."

Find out more about Chinese consumer attitudes, consumption and future spending plans in the complimentary "Prosper in China" webinar available now on-demand in both English and Chinese versions. The webinar also includes topics such as the mobile market, media usage and influence and sample consumer-centric media allocation models for Chinese consumers.

For English: http://www.brighttalk.com/webcast/20651
For Chinese: http://www.brighttalk.com/webcast/20654

Registration is required for first time users through BrightTALK™ which hosts thousands of on-demand webcasts for business professionals. With over 250 different channels and topics ranging from media to marketing to social media, sales and more, they have devoted themselves to making online events the ultimate business tool for transferring knowledge.

About ProsperChina.com
ProsperChina.com is an information bank & online forum for firms marketing products & services to Chinese consumers. ProsperChina.com partners with leading marketing resource companies to provide marketers unique insights on Chinese consumers as well as share innovative ways to improve marketing effectiveness. Visit http://www.prosperchina.com.  

Contact Information:

Contact:
Chrissy Wissinger
(614) 846-0146