SALT LAKE CITY, UT--(Marketwire - April 21, 2010) -  7 Degrees, the creator of PeopleMaps, the world's leading social selling application, today announced that it has been named one of the "Cool Vendors in Social Software and Collaboration" in the April 6, 2010 research report published by Carol Rozwell et al of Gartner, Inc. The report examines a select group of vendors Gartner considers innovative, impactful and intriguing in the social software market.

According to the report, "The five vendors profiled in this Cool Vendors research demonstrate the breadth of social-software tools. On one hand, they can use the social network to solve problems. In addition, they can provide a platform for engagement in virtual environments that's superior to more-traditional settings."

PeopleMaps by 7 Degrees is a premier social selling application, which enables salespeople to leverage their personal and professional networks to see how they are connected to all of their sales targets (any person or any company).

PeopleMaps' powerful graph engine comprehensively searches personal contacts, social networks, the Internet, and commercial data sources to perform the deepest and broadest search possible to display a map of all available Connection Paths to any person or any company. This information enables salespeople to dramatically accelerate sales by quickly and easily getting warm introductions to all of their sales targets.

PeopleMaps Professional Edition provides many valuable tools, including:

  • Warm Introductions to all of your sales targets
  • Safe Contact Sharing, an innovative tool that leverages the collective relationships within an organization to enable warm introductions to sales targets
  • Automated Prospect Ranking™, a first-of-its-kind tool that instantly analyzes and ranks sales prospects based on the strength of personal and professional connections
  • Optimal Lead Assignment makes it simple for sales managers to assign each lead to the salesperson who has the strongest connection to the lead
  • Comprehensive Profiles of the people and companies you're trying to reach
  • Full integration into, and more CRM providers coming soon

"PeopleMaps is a universal social graph engine that enables business professionals to drive revenue more quickly -- by automatically leveraging their personal and professional networks," said Timothy Sheehan, CEO and co-founder of 7 Degrees. "We're honored to be recognized by Gartner and consider it to be a powerful confirmation of PeopleMaps' unique value."

About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. 

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months. 

About 7 Degrees and PeopleMaps
PeopleMaps is a powerful business application that allows professionals to see how they are connected to any person or company. PeopleMaps comprehensively searches personal and public data sources, performing the deepest and broadest search possible to show the best Connection Paths to any person or any company. The PeopleMaps Professional Edition is optimized for sales teams and integrates into to automate relationship selling and significantly accelerate sales.

The PeopleMaps application is provided by 7 Degrees Inc., which was founded in 2007 in Salt Lake City, Utah. 7 Degrees is venture-backed by vSpring Capital and Parkview Ventures. For more information, please visit:

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