MTG LAUNCHES NEW PAY-TV CHANNEL IN BULGARIA

MTG LAUNCHES NEW PAY-TV CHANNEL IN BULGARIA

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that it will launch a new
localised premium sports pay-TV channel in Bulgaria on 30 April. Nova Sport will
feature premium sports content including English Barclays Premier League and
UEFA Champions League football, IAAF Diamond League athletics, and 2010 IIHF
World Championship ice-hockey.

Nova Sport will be broadcast daily between midday and 01.00 a.m. MTG's Bulgarian
sports rights portfolio includes the exclusive broadcasting rights to the
English Barclays Premier League, the non-exclusive rights to the UEFA Champions
League, the exclusive broadcasting rights to the English FA Cup, as well as the
home matches of the England and England Under 21 national teams, the English FA
Community Shield, the German DFB Pokal Cup and the home matches of the German
national football team. MTG Bulgaria also has exclusive rights to content from
the new FA Premier League Channel, Speedway Grand Prix and the KHL Kontinental
Ice Hockey League.

Nova Sport is the fourteenth localised sports channel to be launched by MTG and
will replace current free-TV channel MM in third party satellite, cable and IPTV
networks. Nova Sport will therefore be available to more than 60% of Bulgarian
TV households from launch.

MTG's pay-TV channel offering in Bulgaria already comprises the TV1000 Balkan,
Viasat History and Viasat Explorer channels, and the Viasat Nature channel will
also be introduced from 5 May 2010. MTG's Bulgarian free-TV offering consists of
four free-TV channels - Nova TV, Diema, Diema 2 and Diema Family, which had a
combined commercial share of viewing of 29.3% in the 18 to 49 year old target
group in the first quarter of 2010. 

Hans-Holger Albrecht, President and CEO of MTG, commented: “The further
enhancement of our pay-TV channel offering in Bulgaria with the launch of Nova
Sport reflects our commitment to provide the very best in premium content to
subscribers. It also indicates our strategic objective to develop our pay-TV
offering alongside our free-TV business, in order to create the leading
broadcast media house in one of Europe's most exciting TV markets. Our free-TV
channels in Bulgaria are already firmly established as the primary commercial
challenger to the incumbent with growing audience and advertising market
shares.” 


***

For further information, please visit www.mtg.se or contact:

Hans Holger Albrecht, Chief Executive Officer
Tel:       		+46 (0) 8 562 000 50
 
Investor & Analyst Enquiries:
Matthew Hooper
Tel: 			+44 (0) 7768 440 414
Email:   		investor.relations@mtg.se 
                                                                                
   
Media Enquiries:
Bert Willborg		
Tel: 			+44 (0) 791 2280 850
Email:   		bert.willborg@mtg.se   	


Modern Times Group is a leading international entertainment broadcasting group
with the largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the leading free-TV and pay-TV operator in Scandinavia and the
Baltics, and has broadcasting operations in Bulgaria, Czech Republic, Hungary,
Slovenia, Russia, Ukraine and Ghana. Viasat's free-TV and pay-TV channels and
pay-TV platforms attract a total of 125 million viewers in 31 countries. MTG is
also the major shareholder in Russia's largest independent television
broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio
operator and internet retailer of entertainment products in the
Nordic region.

Modern Times Group MTG AB Class A and B shares are listed on Nasdaq OMX
Stockholm's Large Cap market (‘MTGA' and ‘MTGB').

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08.00 CET on 29
April 2010.