DGAP-News: Rebootizer Group PLC announces signing an Exclusive Distribution contract for Mexico

Rebootizer Group PLC / Miscellaneous

06.05.2010 10:16 

Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Rebootizer is delighted to announce that one of its subsidiaries has signed
an Exclusive Distribution contract with Rebootizer De Mexico S.A de C.V.

The company sees Mexico as a very large market opportunity, with 27 million
people living in Mexico City alone and is excited about working with its
new partner.
  
The Distributor has vast experience of the Mexican market with its
principals being from Makken and Armo. Makken is one of the fastest growing
marketing companies in Mexico, which was set up in 2001 and whose clients
include, Mazda, Procter & Gamble, Pernod Ricard and Philip Morris. Armo is
a well established 17 year old company dedicated to the design and
manufacturer of point of purchase and point of sales material for companies
such as Unilver and Loreal.

The team of Rebootizer S.A de C.V has been working on the marketing of
Rebootizer for 8 months and has a complete brand plan, having undertaken
extensive marketing and research of the potential distribution channels.
The plan is to firstly sell through restaurants, bars and nightclubs with
the second stage being through convenience stores.

Thierry Huguet, Chief Executive Officer stated:

'We are extremely pleased with this Distribution contract and see this as a
great opportunity for the group to build upon the significant traction that
it has achieved in the Latin American market. We continue to work very hard
in this market and are very encouraged by the reception of the product.'

Alejandro Bracho of Rebootizer De Mexico stated:

'We are excited to start this new venture; we think that we have gathered a
highly experienced and talented group that has extensive consumer and
market knowledge and product placement capabilities through working with
local and international brands over the past nine years. We believe that
this will enable us to position the brand and hopefully surpass our new
partner's expectations.'


** END OF NEWS RELEASE **

Rebootizer Group plc is an independent, exchange listed company in the
functional food market segment.

This news release may contain certain forward-looking statements,
expectations, intentions, strategies and beliefs regarding the future. All
statements contained herein are based upon information available to the
management of Rebootizer Group plc as of the date hereof, and actual
results may vary based upon future events, both within and without the
control of the management, including risks and uncertainties that could
cause actual results to differ materially.

Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.

Rebootizer Group plc, 2nd floor, 14 Hays Mews, London UK
www.rebootizergroup.com
ISIN: GB00B6194J40; German Code: R3T; WKN: A1CU1Q
Stock Exchange: Frankfurt, Vienna


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