SAN DIEGO, CA--(Marketwire - May 12, 2010) -  Analog Analytics, the leading provider of highly interactive local online, mobile, print and other alternative media coupons and gift certificates for local publishers and advertisers, today announced it will provide its local coupon solution to Village Voice Media Holding's (VVM)* Voice Local Network. VVM's family of Companies includes 14 metro-area alt-weekly print publications and 20 online properties and launched its local online ad network in June to provide a highly geographically targeted tool for web publishers with content and demographics similar to the Companies' newspapers.

Analog Analytics' unique local coupon technology will supply a new offering for the Companies' multi-media leveraged nationwide print-ad sales team. Currently being used by more than 850 publishers and 25,000 advertisers, Analog Analytics interactive coupon technology has been shown to increase revenue in most cases by more than 20- to 30-percent in 45 days or less. Click through rates (CTR's) for the online interactive products range from 2- to 10-percent -- more than ten times greater than the .5 percent CTR national average for display ads.

"Analog Analytics is the only company to deliver interactive coupons in any media ranging from online display to mobile to newspaper to TV, radio and even billboards and movies," said Ken Kalb, CEO. "With the Companies' Local Network sales force and our very effective local coupon solutions, we'll be able to help bring in more revenue quickly for all their local partners." 

"The VVM Local Network is extremely pleased to offer Analog Analytics' local coupon technology along with the Companies' arsenal of options for our advertisers, Web publishers and traditional media companies to communicate with their readers," said Scott Tobias, VVM's president and COO. "We are constantly seeking ways to enhance and extend local online advertising, going beyond our own sites. Interactive coupons in all media are very effective and Analog Analytics does an excellent job in providing this technology."

Analog Analytics software platform provides a scalable interactive local coupon solution that includes campaign management for interactive display ads. It also includes a mobile marketing platform with call to action TXT coupons that can be placed in traditional print, TV, radio and motion picture advertisements. The technology is then integrated with social networking, robust analytics and self-serve coupon management. Small business advertisers even get opt-in marketing lists to promote their products and services.

Basic features of Analog Analytics' software services include:

  • Interactive display coupons and gift certificates provided on a portal or any 3rd party ad network
  • Coupons and gift certificates for interactive display, mobile TXT, print, TV, motion pictures, radio and billboards
  • Integrated mobile telephony platform with content delivery and optimized local search from handsets
  • Hyper interactive redemption with print, email, mobile TXT, click to call and social networking
  • Self serve coupon and gift certificate content management and marketing
  • Comprehensive analytics and reporting
  • Massive scalability to support millions of advertisers and billions of coupons and gift certificates in all media and in any language
  • Robust API for developers

*About Village Voice Media Holdings, LLC

Village Voice Media Holdings, LLC is the ultimate parent of a family of 14 weekly newspapers and daily Web sites, including New York's Village Voice, the LA Weekly, Denver's Westword and the Phoenix New Times. Online, in print, and on mobile devices, the Companies' properties combine music, food and events coverage with gritty, hard-hitting journalism to create the most powerful city guides in each market. While the focus of the brand is local, its free classifieds site, backpage.com, partnership with social recommendation engine LikeMe.Net and national sales force, Voice Media Group, allows VVM and its Companies to extend their reach to a national level.

About Analog Analytics

Analog Analytics is the market-leading software services company for interactive coupons for local online publishers and advertisers with more than 850 publishers and 25,000 advertisers in the US. The San Diego company has created a scalable software platform to integrate and optimize the performance of both traditional advertising (newsprint TV, Radio, Motion Pictures) as well as online interactive and mobile. Publishers use this technology to leverage advertising in multiple media and increase the performance and return on interactive advertising spend. Clients include a who's who of the publishing industry such as Wick, Freedom, ASP Westward, Media News Group, Local.com, LANG, The Village Voice and the nation's leading weeklies among others.

For more information, visit www.analoganalytics.com or call Erica Zeidenberg, Hot Tomato Marketing, 925-631-0553.

Contact Information:

Contact:
Erica Zeidenberg
Hot Tomato Marketing
925-631-0553