BILLERICA, MA--(Marketwire - May 17, 2010) -

What/Who: Trillium Software®, a business of Harte-Hanks (NYSE: HHS) and a leading enabler of Total Data Quality solutions, will host a Web seminar titled, "Operational Data Quality: Building the Business Case for Data Quality and MDM" which will feature influential industry analyst Andy Hayler of The Information Difference.

Date: Thursday, May 20, 2010 at 11:00 a.m. EDT/ 8:00 a.m. PDT/ 4:00 p.m. BST

Why: Your ability to present a coherent business case, and more importantly, obtain senior management project approval, often is a deciding factor on whether you can improve the quality of data in your organization or successfully implement an MDM solution. 

Join Andy Hayler of The Information Difference for our latest Webinar, "Building the Business Case for Data Quality and MDM." Andy will present the findings of his research report, "Building a Robust Business Case for High Quality Master Data" and discuss the following:

  • How a methodology can help determine concrete financial measurements,
  • How to develop a 'scenario approach' to account for evolving project benefits,
  • Real-life case studies of business users. 

Registration: Pre-registration is now open and required for participation. We invite you to register at the following Web link (click on link or copy and paste into a Web browser):

Media Contact:
Michael Antonellis, corporate communications manager, Harte-Hanks Trillium Software,
(978) 439-3813 or

About Harte-Hanks, Inc.
Harte-Hanks® is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, reporting and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, data governance, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Trillium Software®, Trillium Software System®, Trillium Consulting, Total Data Quality, Data Intelligence & Governance and other names and marks. All other brand names, product names, or trademarks belong to their respective holders. 

Contact Information:

Media Contact:
Michael Antonellis
corporate communications manager
Harte-Hanks Trillium Software
(978) 439-3813