BOSTON, MA--(Marketwire - May 17, 2010) -  Trademarks are among the most valuable assets a company has -- whether they're as iconic as the Coca Cola trademark or as unusual as one for a brand of boiled, smoked and dried bonitos.

Both existing and startup organizations file trademarks to protect their brands in the U.S. and abroad. In the Boston area, more of them turned to Wolf, Greenfield & Sacks, P.C. in 2009 than any other local law firm, according to Trademark Insider®.

More goes into securing a trademark than most people realize, says Doug Wolf, who co-chairs Wolf Greenfield's trademark practice and has filed more than 2000 trademark applications during his 19-year career.

Winning a trademark registration from the U.S. Patent and Trademark Office is just the start. Unlike patents and copyrights, trademarks have no expiration date. They can be renewed every ten years indefinitely, as long as the owner proves the trademark is being used.

An abandoned trademark can be scooped up by someone else. That is why it takes a skilled law firm to continually monitor and "enforce" trademarks against infringement or misuse, Wolf says.

Trademark Insider, published by Corporation Service Company®, said Wolf Greenfield reached the top of the Boston-area charts with 292 trademark applications in 2009. It's the fifth consecutive award for the firm, which has handled trademark work since its founding in 1927.

Wolf Greenfield, the largest law firm in New England devoted exclusively to intellectual property law, serves companies that make everything from pharmaceuticals to software to electronics to snowboards, as well as representing academic research centers. The firm counsels clients in the areas of patents, trademarks, copyrights, designs, trade secrets, and related licensing and litigation. Web:

Contact Information:

Henry Stimpson
Stimpson Communications

Sara Crocker
Wolf Greenfield

Cristina Brennan
Wolf Greenfield