HiQ Technology Platform Expertise Boosts Blyk Growth - building a game changing mobile advertising media

HiQ Technology Platform Expertise Boosts Blyk Growth - building a game changing
mobile advertising media

HiQ announces today a successful co-operation with Blyk in its expansion to the
Netherlands.  HiQ developed a mobile messaging media solution for Blyk that
provides extensive capabilities to integrate operator partner subscriber
management to the Blyk media platform, which helps build a dynamic and scalable
customer base for Blyk.  Detailed permission based profiling is used to create
targeted used segments for advertisers.

Blyk, the mobile messaging media, partners with operators to link young people
with brands and other things they like.  The chosen business model is
cost-effective and scalable, and it enables considerably faster growth in the
mobile advertising market in Europe and globally.  HiQ has been an active
partner with Blyk in its expansion already since 2008. 

“Blyk has always been a media, but it launched initially in 2007 through its own
MVNO channel.  In 2009, this business model was changed to operator partnering
as Blyk media. HiQ helped support this change by building a solid technological
platform, and played a key role in supporting Blyk in its international growth”,
says Jukka-Petri Sahlberg, Project Director at HiQ.

“We  have been extremely satisfied with HiQ's solid expertise and the way in
which HiQ has identified and met our needs. Due to this, we have been able to
implement our solutions quickly at a reasonable cost level”, sums up Turkka
Oksanen, Head of Technology and Operations at Blyk.

The solution is scalable and has been dimensioned for millions of users. Blyk's
novel solution is currently used in its partnerships with Orange UK and Vodafone
Netherlands.

Further information: 
Lars Stugemo, CEO HiQ, Tel.: +46-8-588 90 000
Jukka Rautio, Managing Director, HiQ Finland, Tel.: + 358 -9-4355 860, +358 40
827 1142
Katarina Bergegård, Acting Head of Corporate Communications HiQ, Tel.: +46-8-588
90 015, +46 701 06 06 06



About HiQ 
HiQ is an IT and management consultancy company focusing on high-tech solutions
in the fields of telecommunication, software development and simulation. The
company is a leading player in these fields in its domestic market, the Nordic
Countries. HiQ employs more than 1,000 people in the Nordic countries and
Eastern Europe. HiQ is listed on the Nasdaq OMX Nordic Exchange's MidCap list.
For further information, please visit www.hiq.se

About Blyk
Blyk is a mobile messaging media that works with operators to link young people
with brands and other stuff they like.  Blyk launched its innovative mobile
service in the UK in September 2007 and quickly became known as a leader in
mobile advertising, audience engagement, and for its ability to drive
unprecedented response rates and return on investment for advertisers.