NEW YORK, NY--(Marketwire - May 19, 2010) -  Venerable New York City institution, MOSCOT, previews six new frames available now exclusively from MOSCOT.com and MOSCOT retail shops -- a harbinger of its highly anticipated, redesigned and expanded Fall 2010/Winter 2011 MOSCOT Spirit Collection, which will feature 20 styles in total and be launched at SILMO in Paris, September 2010.

The six new styles -- like the rest of the Collection -- leverage the company's 95 years of expertise in eyewear, sensibility and downtown New York City heritage, reinterpreting classic design elements from the MOSCOT Originals Collection for a slightly more progressive, modern look. Each frame is constructed from a combination of metal and the finest Italian acetate -- made by the fourth generation Mazzuchelli family -- and feature the company's new branded "M" on the temple tips.

The ADDISON (Unisex) -- A study in contradictions, The ADDISON is masculine, but not overly so, conservative, but in an edgy way, sophisticated yet comfortable. Mazzucchelli acetate front, metal temples, key-hole bridge. Olive/Tweed. $239.00

The FIONAH (Women) -- The Collection's signature frame is by far the edgiest with bold color combinations, a thick temple and a hint of harlequin. Made of 100% Mazzucchelli acetate, offset color palette on front and temples, curved end piece. Eggplant/Honey/Cream. $239.00

The GROVER (Men) -- The Collection's most creative frame hints of an aviator but with more attitude. Frames feature Mazzucchelli acetate front with metal temples. Brown/Grey. $239.00

The HENRY (Unisex) -- Based on The LEMTOSH silhouette, but slimmed down look with thinner gauge and key-hole bridge. Frames feature a Mazzucchelli acetate front with metal temples. Brown/Grey. $239.00

The RIKKI (Women) -- Feminine yet modern with the thickest temple in the collection. Frames feature a Mazzucchelli acetate front with laminate color patterns and metal temples. Brown Bone/Black/Tortoise. $239.00

The WINSTON (Unisex) -- These frames are big -- really big -- angular and oversized. Frames feature a Mazzucchelli acetate front with metal temples. Black/Grey. $239.00

For more information visit moscot.com.

ABOUT MOSCOT
MOSCOT, a NYC institution for nearly 100 years, is a global eyewear and lifestyle brand known worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Titanium, and MOSCOT Spirit Collections. MOSCOT sells frames and accessories at moscot.com, in the company's NYC-based retail shops and in specialty shops worldwide. 

Contact Information:

MEDIA CONTACT:
Tim Leopold
718.522.9873