MISSION, KS--(Marketwire - May 24, 2010) - (Family Features) Playing outside and getting messy may just seem like fun to kids, but playtime actually has an important role in child development.
Research shows that various types of play and parental interaction are vital to the healthy development of children. That's why award-winning child care author of "The Big Book of Parenting Solutions," and mom of three, Dr. Michele Borba is teaming up with all® Oxi-Active™ laundry detergent to let moms know it's okay to let their little ones get dirty and have a blast doing it, instead of fretting about the mess.
"By teaching kids that it's okay to get messy sometimes and even encouraging it occasionally, we as parents show them that nobody is perfect, that accidents happen and most importantly, we teach them to be themselves," said Borba. "Childhood is just too short to worry about getting dirty. Moreover, today's advanced detergents, such as all® Oxi-Active, can remove many tough stains in one wash, but the memories that come with making them can last a lifetime."
"We've always known that kids and play are just a natural combo," Borba said. "But new research also shows that letting kids engage in self-directed play has immense value for their social, emotional, cognitive and physical growth."
Borba urges parents to ask these questions:
Visit www.all-laundry.com for more information and to download a coupon and go to www.facebook.com/alllaundry to share your favorite messy moments.