DALLAS, TX--(Marketwire - May 24, 2010) -  China Crescent Enterprises, Inc. (OTCBB: CCTR) kicked off its Trade Mission and Greenfield Partners CEO conference today in Shanghai in conjunction with the 2010 World's Fair, or Expo 2010. The World's Fair, which opened at the beginning of the month and runs through October 31 in Shanghai, is expected to attract some 70 million visitors. Greenfield Partner representatives and Trade Mission delegates from the United States, Africa, Southeast Asia and South America converged today in Shanghai to pursue the joint opportunities outlined in a 2010 Greenfield Summit hosted earlier this year in Shanghai. At the conclusion of the 2010 Greenfield Summit in March, China Crescent's CEO outlined a Greenfield Program opportunity to achieve a potential $200 million in combined revenue between all participant companies in 2010 through project collaboration in China.

The CEO conference this week is expected to concentrate on developing a channel to provide brand name Chinese-based technologies in East Africa. China Crescent is a Huawei and Lenovo reseller and has plans to expand its regional reseller footprint into East Africa through its partnerships with Nova and NuMobile. Nova and NuMobile already have a presence in the East Africa region. China Crescent is a systems integration service provider of brand name technologies and reported $45 million in profitable annual revenue in 2009.

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About China Crescent Enterprises, Inc. (www.chinacrescent.com)
China Crescent is a systems integration service provider that markets technology outsourcing services in China including the sale and service of brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell. Following a strategic acquisition last year, the Company expanded its business line to include original design manufacturing (ODM). China Crescent reported $45 million in profitable revenue in 2009 after reporting over $40 million in revenue for both 2007 and 2008 and has set a goal of reaching $100 million in revenue in 2010.

Headquartered in Dallas with operations in Shanghai, Shenzhen, Dalian and Beijing, China Crescent bridges the gap between global business cultures to assist clients worldwide realize the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

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China Crescent Enterprises, Inc.