KANSAS CITY, MO--(Marketwire - May 24, 2010) -  The latest attack on kids meal toys at restaurants will not resolve childhood obesity, according to Creative Consumer Concepts (C3), one of the largest, kid-smart brand marketing agencies to the restaurant industry.

Bob Cutler, CEO of C3, said he appreciates and respects the Santa Clara California Board of Supervisors in their concern and public advocacy for addressing the health and welfare of our country's kids. "No issue is more important to the future of our country than the best interest of the safety, health and well-being of our kids," said Cutler. "Unfortunately, banning kids meal toys from restaurants will not resolve childhood obesity. C3 has been educating, advocating and executing healthy food options for kids and parents and will continue to commit to supporting this issue." 

Download C3's public statement to Santa Clara County Officials: http://bit.ly/da0aKK.

C3's Childhood Obesity Facts:

  • According to the Mayo Clinic, there are six environmental factors that contribute to childhood obesity: diet, lack of exercise, family history, psychological factors, family factors and socioeconomic factors.
  • According to the 2009 C3 & Technomic Kids and Mom Consumer Trend Eating Report, only 26 percent of moms say they are ordering from the kids' menu for their children at fast food restaurants because of the TOY.
  • According to the Journal of the American Dietetic Association (JADA), November 2003 Study, 43 percent of kids say they eat when they are bored and more than 23 percent of kids say they eat while playing video or computer games.
  • According to the Mintel/Simmons Kids Survey Fall 2005, 74 percent of kids choose eating at a favorite fast food restaurant because of "best tasting food."

In an official C3 report released to local elected officials in Santa Clara County, C3 stated that it has been educating parents and kids for more than 23 years. "Programs specifically address issues that are important to a child's development such as imagination, parent-child interaction, education and physical fitness. C3 believes that these efforts have benefited kids and families in communicating life values relating to health and well-being."

Creative Consumer Concepts (C3), one of the largest kid-smart, brand marketing agencies in the U.S. serving the restaurant industry for 23 years, provides research-based recommendations and award-winning products to its clients. C3 was founded on six centers of excellence: kids, design, toys, promotions, distribution and charity (http://www.c3brandmarketing.com).

Contact Information:

Valerie Jennings