JERSEY CITY, NJ--(Marketwire - June 3, 2010) - Quidsi today previewed Soap.com, a new online store for everyday essentials scheduled to launch in early July. Quidsi is the parent company of Diapers.com, the world's fastest growing e-commerce site. At launch, Soap.com will feature more than 25,000 items and 900 brands across every health, beauty, personal care and household category -- from vitamins and makeup to paper towels and toothpaste -- making it one of the biggest launches in retail history. To put this in context, the average offline drugstore has just 10,000 items. Soap.com will offer more than 40,000 products by the end of 2010 and 100,000 by the end of 2011.

Soap.com will make life easier for its customers by providing a single online destination for all essentials. For the first time ever, consumers will be able to get basic items like toilet paper as well as hard-to-find items like specialty moisturizer in one trip, and with just a few clicks. Soap.com will offer next-day delivery for most of the country, with free shipping, and at prices that are up to 25 percent less than you'd find at most drugstores. The site gives consumers a smarter way to get the products they need, without the hassle of lugging bulky items, waiting in line or driving to the store. Soap.com is also powered by the same legendary customer service that has delighted more than half a million moms and dads who rely on Diapers.com for all their baby-care needs.

"We started Diapers.com to make life easier for moms and dads," said Quidsi CEO Marc Lore. "Today, making life easier is the purpose behind everything we do. With Soap.com, we're bringing the Diapers.com experience to everyone with a new set of products in just about every imaginable health, beauty and household category. We believe there's a better way to buy everyday essentials and we're on a mission to inspire a whole new generation of shoppers."

"We believe Soap.com has the potential to change the way people shop for everyday essentials in a way that offers consumers delight," says Jodi Allen, Vice President North America Baby Care, Procter & Gamble. "We look forward to offering consumers such an easy and convenient way to buy the P&G products they love."

Since launching in 2005, Diapers.com has become the largest online retailer of baby products, from consumables to car seats. Soap.com will leverage Diapers.com's world-class logistics to ensure that products are delivered the next day for two thirds of the country and within two days for the rest. It will also feature the same legendary customer service that recently earned Diapers.com an "ELITE" rating for online service quality by customer service ratings agency STELLAService. Diapers.com was ranked #2 out of 150 companies for customer service quality, and was one of only 11 that were given the ELITE status badge.

Soap.com is scheduled to launch in early July. For more information about the company or to get a preview of Soap.com, please visit http://www.soap.com or follow us on Twitter at www.twitter.com/soapdotcom.

About Soap.com

Soap.com is the largest online specialty store for health, beauty, personal care and household essentials, offering more than 25,000 products -- everything from paper towels and laundry detergent to toothpaste, vitamins, makeup, and shampoo -- all shipped for free and overnight to most of the country. Soap.com is the newest member of the Quidsi family, which is also the parent company of Diapers.com, the world's fastest growing e-commerce site. Soap.com provides consumers with the focus, attention and service of a specialty store, with the shared infrastructure of a national retailer. Soap.com is making life easier for people by delivering essential products without the time and hassle of shopping at a physical store. For more information, please visit http://www.soap.com.

About Quidsi

Quidsi is the world's fastest growing e-commerce company and parent of Diapers.com (baby care) and Soap.com (health, beauty, and household essentials). Quidsi's mission is to make life easier by creating a better e-commerce experience, delivering overnight, and providing extraordinary customer service. Quidsi is redefining e-commerce by combining the customer focus and attention of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer. For more information, please visit http://www.diapers.com.

Contact Information:

Contact:
Jesse Odell or Lindsey Scott
quidsi@launchsquad.com
415-625-8555