WESTBROOK, CT--(Marketwire - June 8, 2010) - O'Brien Communications Group (OCG) has launched Insurance Practice Management (IPM), a collaborative venture that helps its clients improve marketshare by establishing cross-functional alignment. From strategic planning to tactical execution, from branding to lead generation, from operational assessments to performance metrics, IPM integrates the expertise and services that are crucial to every organization. And IPM ensures a more affordable price point than comparable expertise and services from disparate sources.
"IPM provides a single source for a variety of business-improving resources," said Mark O'Brien, Principal of OCG. "For start-up companies, we help generate sales revenue before they spend a dime on recruiting, training, and hiring. For existing companies, we evaluate existing lead-generation programs and sales processes, then help make them more productive. We ensure every aspect of the business is aligned for growth. We provide brand-management, marketing, and advertising services. We help generate leads, qualify prospects, close business, and mentor sales teams. We deliver the top-line results that precipitate bottom-line success."
IPM combines the talents of industry veterans who've collaborated for years, each of whom is a proven expert in his discipline. The principals of IPM are:
- Andreja Bozovic. Andreja has more than 25 years of senior management and consulting experience in marketing and managing enterprise software for the insurance industry. Prior to founding The Insurance Technology Group, Andreja was Director of Marketing at Castek, spearheading product, business development, and marketing strategies for the company's P&C product suite.
- Bob Helvey. Bob has more than 40 years' experience selling software and services to the insurance industry. He institutes the business development, sales optimization, and channel management programs that create opportunity and increase revenues. Prior to his affiliation with IPM, Bob was most recently Manager of Partner Programs at ImageRight, then Director of Business Development at DiMantova & Associates.
- Mark O'Brien. Prior to founding OCG in 2004, and on the way to 25-plus years in marketing -- including stints at insurance companies (The Hartford, Aetna, and The Travelers) and numerous public relations and advertising agencies -- Mark has written everything from press releases to award-winning video scripts, print ads to CD reviews, political-campaign collateral to POS materials for alcoholic beverages, as well as websites, speeches, bylined and feature articles, supermarket coupon/recipe booklets, direct-mail copy, a graphic novel, and a winning Bad Faulkner entry.
About Insurance Practice Management
IPM is an offering of O'Brien Communications Group. It combines its principals' years of insurance-industry experience with business-improving services that ensure the strategic alignment of organizational structure, operational optimization, brand management, marketing, advertising, web development, sales, account management, and performance measurement. For more information, please visit www.ipmsource.com.
About O'Brien Communications Group
O'Brien Communications Group, LLC, is a business-to-business brand-management and marketing communication firm. OCG offers strategic consultation and planning services. OCG creates, packages, distributes, and measures the effectiveness of brands, messages, and marketing communication programs. OCG stands behind its work. For more information, please visit www.obriencg.com, e-mail info@obriencg.com, or call 860-944-9022.
Contact Information:
Contact:
Mark O'Brien
860-944-9022