Enterprise Mobility Management to Control Mobility Chaos and Lower TCO 78%

BOSTON, MA--(Marketwire - June 9, 2010) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), has just released its latest study Enterprise Mobility Management: Optimizing the Full Mobility Lifecycle. With 98% of enterprises currently or intending to implement mobility initiatives, gaining control of the potential chaos created by the influx of new mobile platforms and devices, the invasion of employee-owned mobile devices used for work purposes, and new mobile software applications becomes paramount.

"Like Masters of their Mobile Universe, top-performing organizations take control of their mobile ecosystem as if their business depends upon it," said Andrew Borg, senior research analyst, wireless & mobility, Aberdeen. "With new devices such as iPhone 4 and the HTC EVO entering the workplace, mobility management can no longer remain a peripheral issue -- it must become core IT now."

Enterprise Mobility Management (EMM) enables organizations to adapt rapidly to new mobile platforms, enforce compliance to IT standards, control access to corporate data networks, and secure mobile endpoints at their points of vulnerability. The recent trend toward re-consolidation of mobility under IT management indicates the evolving maturity of enterprise mobility as core infrastructure, essential to remaining competitive in today's global economy. 

A complimentary copy of this report is made available due in part by the following underwriters: BoxTone, Good Technology, and Zenprise. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6574&camp=2.

Visit Research.Aberdeen.com for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com