BOSTON, MA--(Marketwire - June 10, 2010) -  Between the financial chaos of the last two years and the forthcoming changes to insurance regulations in the United States of America, insurers are under intense pressure to care for their customers while staying above water themselves. The research report "The Intelligent Insurer: Enhanced Business Performance with Pervasive Analytics," announced today by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that the most successful insurers use Business Intelligence (BI) to transform their immense quantity of policy data into knowledge about the business.

To access a complimentary copy of the Pervasive Analytics in Insurance report please visit:

The report reveals the strategies top performing insurers use to meet their performance management requirements. Aberdeen's research found:

  • Top-performing insurers are more than twice as likely as their competitors to be able to measure performance against corporate goals. Business departments within top-performing insurance companies are also 2.2-times more likely to improve their use of business information by collaborating across departmental lines.
  • Insurers who use Business Intelligence successfully expand their business analytics to more insurance activities. A company whose Business Intelligence system serves Marketing, Risk Assessment, Sales Management, Underwriting, and Re-insurance gets more mileage out of its data than a company that limits BI to particular business functions. Greater visibility and transparency help everyone.

"When managers can only access data relevant to their own branch of the business, they can't see how their work fits with the rest of the company," says Max Gladstone, Research Associate and co-author of the study. "By expanding insurance functions covered by Business Intelligence, insurers can put disparate bits of data into context, and help employees develop real knowledge about their business."

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having studied more than 30,000 companies in the past two years, Aberdeen educates users to action by driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen places content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of Harte-Hanks' "customer optimization" process (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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